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There is a big difference between using generic keywords and high intent keywords inside your Google Ads campaigns. High intent keywords are being searched by people with a certain sense of urgency, while regular or 'broader' type keywords are more generic and the people are much higher up in the buying cycle and more so just browsing. I'll show you how to find high intent keywords and how to find regular more broader keywords that you want to avoid!\n\nMore about our Google Ads Agency services and courses: \nhttps:\/\/linktr.ee\/clicksgeek\n\nTimestamps\n0:00 Intro\n0:10 Campaign Overview\n0:30 How to open keyword planner\n1:00 How to find keywords\n2:00 Building Your Keyword Lists\n4:00 Picking keywords that WIN\n11:00 Outro\n\n\u25ba (FREE 3 Part Video Training Series)\nIn this 3 part video series we'll dive deep into the (step-by-step) optimization tactics that we use to CRUSH our competition in any niche that we walk into. Watch over my shoulder as I walk you through a LIVE [lead generation] Google Ads campaign converting at OVER 30%+\n\n- WATCH HERE: https:\/\/clicksgeek.com\/optimization-combat-tactics-guide\n\n\u25ba Why listen to us and who are we anyway?\nMy name is Rob Andolina and I\u2019m from right outside of Philadelphia (Super Bowl XXXIX Champs!!) Aside from running these Google Ads video tutorials that you guys love so much on YouTube :P, I am co-owner of Clicks Geek, a Certified Google Premier Partner agency. We at Clicks Geek strive to create the highest quality Google Ads training videos out there. Our aim is to demystify the Google Ads platform and supply our audience AND our clients with the knowledge, sales skills and marketing materials to win deals and grow local businesses in the process.\n\n\ud83d\udc4dDid you enjoy this video? Don\u2019t forget to SUBSCRIBE and click the like button!\n\n#PPC #KeywordPlanner #PPCKeywords #GoogleKeywordPlanner #GoogleAds\n\n\u25ba Items discussed in this video\n - How to use keyword planner to build ad groups and find keywords.\n - How to find only HIGH INTENT keywords.\n - The exact types of keywords to AVOID.\n\n\u25ba What should you watch next?\nWatch as I build a full Google AdWords Campaign from scratch: https:\/\/youtu.be\/ah8Fu5Keqq0\n\nOr watch one of these videos:\n\u2023 How to optimize your Google Ads campaigns: https:\/\/youtu.be\/Rm0Ex6EVe-4\n\u2023 How to get your ads to the top of Google fast: https:\/\/youtu.be\/pPw769KqAW8\n\u2023 How to setup conversion tracking in Google Ads: https:\/\/youtu.be\/MDr_vBx04U0\n\n\u25ba Our Agency: Clicks Geek\nOur in-house (USA Based) search team is certified in both Google Ads And Bing Ads. We also have all employees taking continuing education courses so our team is always up to date on the latest search strategies & tactics. Plus, we are a Google Premier Partner Agency. Your campaigns are in good hands! There\u2019s a reason we are one of the top PPC providers. Our clients campaigns convert at 20%-35%+ in most cases. While the industry average is anywhere from 5%-12% (our competitors). Simply put, we\u2019ll send your business more leads.\n\n\u2023 Visit Clicks Geek: https:\/\/clicksgeek.com\/\n\n\n\u25ba Our Course: Google Ads Training Academy\nGoogle Ads Training Academy is a simple, user-friendly online course taught with detailed over-the-shoulder video trainings showing you how to build SUCCESSFUL Google Ads campaigns from scratch. We'll teach you a simple, proven (templated) set-up that you can use to build your Google Ads campaigns to collect more leads & phone calls out of each new campaign you build. No matter what niche you are building campaigns in, this will show you how.\n\n\u2023 Visit Google Ads Training Academy: https:\/\/google-ads-training-academy.teachable.com\/p\/google-ads-training-academy\/\n\n\n\u25ba Our Course: Landing Page Academy\nLanding Page Academy is a simple, user-friendly online course taught with detailed over-the-shoulder video trainings showing you how to build high converting landing pages from scratch. You will learn all the fundamentals needed to build and A\/B test your pages to higher conversion rates. We'll teach you a simple, proven (templated) set-up that you can use to build your landing pages to collect more leads & phone. No matter what niche you are building landing pages in, this will show you how to build them to CONVERT. 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This channel is for businesses who want more leads for their service based business.\n\nBe sure to check out our daily content including: YouTube shorts, case studies, 'how to videos', full tutorials and much more to start sharpening your local marketing skill set!\n","logo":{"url":"https:\/\/yt3.ggpht.com\/Ze4NNEKtkeXYWorFaBPSCK0FEYYgGl5nhwPSQPr7N3FM9Utaubv_d1AP0dGSQy3BalXm6CI6KA=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=SXrg0-iDQxI#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=SXrg0-iDQxI#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=SXrg0-iDQxI&t={seek_to_second_number}","startOffset-input":"required 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