Have you ever heard of Google Tag Manager (GTM) and want to know more about it? We can help you – GTM is a powerful digital analytics tool that is easy to use. We would be happy to show you how to use GTM and how to use it profitably. This digital analytics tool offers endless possibilities. We know exactly how to use it and are happy to demonstrate it to you!
What does Google Tag Manager offer?
Experience the powerful performance of Google Tag Manager and use its functionality. The completely free tool allows you to manage code snippets, tracking codes and conversion pixels in your website and mobile apps quickly and easily without changing your source code. Imagine someone gives you a toolbox with 250 parts, even if you can only guess at its usefulness at first. It’s a similar story with Google Tag Manager: if you want to control and analyze your website according to the most modern tracking standards, but don’t have the trained hands to do it “just like that”, open the gift of SEO Agency Zurich and learn everything about the digital analysis tool.
Contents & Function GTM
Google Tag Manager (GTM) allows, through the use of small code fragments on a website, control and a without changes to the source code. This facilitates and accelerates the tag administrations. Adjustments to tags can be made directly in the GTM without changing the source code. Using GTM, tags can be enabled and disabled based on rules or triggers on specific pages, controlling the execution of tags so that they are only executed when they are actually needed. This powerful tool allows to control the tags on a website and maximize the efficiency of marketing and analytics tools. However, a basic understanding of HTML and JavaScript is required to use it fully.
Features
GTM opens up an impressive array of features to help you simplify your website’s tag management process and maximize the potential of marketing and analytics tools. Preconfigured templates for commonly used tags such as Google Analytics, Facebook Pixel and AdWords also make implementation easier. We control how the tags are executed on your website before you publish them. Google Tag Manager allows you to create your own tags and solutions by using custom HTML and JavaScript code.
Day management
Overall, Google Tag Manager’s tag management provides a more efficient, centralized, and flexible way to manage and optimize marketing and analytics tags on your website or application.
Trigger
Google Tag Manager’s rule-based trigger feature lets you define exactly under which conditions a tag should be triggered. These terms may apply to events on your website or application. GTM gives you the ability to invoke tags based on selected triggers or policies on specific pages or in specific cases. For example, a tag can be triggered when a user accesses a specific URL, clicks on a link or button on your website, enters data into a form, or scrolls to a specific location, or expires after a predetermined runtime.
Preview & debugging mode
Preview and debug mode allows you to validate your tags and triggers and ensure that recording and analyzing your data works smoothly on your live website or application by fixing possible errors in advance. So we check how tags work on your website before we publish them.
Publication
Google Tag Manager provides you with useful features that allow you to implement your tags, triggers and variables in a safe and controlled way. It also allows you to track and monitor changes. We maintain multiple versions of your tag configuration so that you record the modifications you make to your tags, triggers, and variables before they are published. To do this, you can save each change with a date and description to refer back to it later. You can safely publish your tags, triggers, and variables to your live website or application after reviewing and correcting them in the preview and debugging environment.
This ensures that changes can be made quickly and without impacting your live website or application.
Access control
Identify who has access to your account and what permissions they have. Use Google Tag Manager’s pre-configured variables to collect data from your website or application.
Advantages
Tag Manager offers you numerous benefits, including easy setup and management of marketing and analytics tags by providing predefined tags and a user-friendly interface. It not only saves time, but also costs for IT, since writing codes is no longer necessary. It gives you a clear monitoring of all tags on your site and multiple users can work on the Tag Manager simultaneously. Furthermore, a wide range of debugging tools are available to help you detect and fix errors.
Thanks to Google Tag Manager, you can add, edit and delete tags without any changes to your website’s source code, which means that tag management is much easier and time is saved. GTM also allows you to disable and enable tags based on selected rules and triggers to control executions on specific pages or under specific conditions. Furthermore, the GTM ensures that the various marketing and analytics tools on your website work more efficiently.
GTM provides a centralized, cost-effective platform that allows users to manage and monitor tags on a website to improve performance and optimize control. This allows teams to collaborate on projects more effectively.
Set up Google Tag Manager
To use Google Tag Manager (GTM) on your website, first sign up for a free account on the appropriate website(https://tagmanager.google.com/). After you register, create a container for your website and integrate the GTM code into the header. This code consists of a script that gives you the ability to add, edit, and manage tags through the GTM interface.
Tracking standards
GTM offers marketers and analysts an effective solution that is constantly adapted to their needs and requirements. The most advanced technologies that GTM supports are: Google Analytics Universal Analytics, a powerful analytics platform that allows data to be collected and analyzed from multiple sources. There are also pre-configured templates for commonly used tags, such as Google Analytics, Facebook Pixel or AdWords, to simplify implementation. Also, it is possible to execute tags based on certain triggers or rules on certain pages or under certain conditions. In addition, GTM enables the use of custom HTML and JavaScript to create custom tags and solutions. Additional functionality also enables marketers and analysts to ensure compliance with data protection and compliance regulations.
It pays to keep a constant eye on Google Tag Manager to get and use the most advanced features and standards. Periodically, you should keep up to date with Google Tag Manager documentation and sources from Google and other experts to stay current and benefit from best practices.
Integration of the Google Tag Manager
Google Tag Manager (GTM) integration with Google Analytics can be very useful. GTM makes it possible to manage and implement tracking codes and tags for various marketing and analytics purposes without having to make manual changes to the website’s source code. This facilitates and accelerates the implementation of tracking tools, saving time and resources. By using GTM, you can also improve the data quality in Google Analytics. GTM allows event tracking and custom dimensions and metrics to be implemented in Google Analytics to enable deeper analysis of user interactions on the website. In addition, third-party tools, such as heat mapping and A/B testing tools, can also be integrated with Google Analytics through GTM. Overall, using GTM in conjunction with Google Analytics can simplify and improve the implementation and analysis of tracking tools on a website.
Opening hours
Opening hours of the SEO Agency Wittibschlager
| Monday | 9:00 AM - 5:00 PM |
| Tuesday | 9:00 AM - 5:00 PM |
| Wednesday | 9:00 AM - 5:00 PM |
| Thursday | 9:00 AM - 5:00 PM |
| Friday | 9:00 AM - 5:00 PM |
| Saturday | 9:00 AM - 5:00 PM |
| Sunday | 9:00 AM - 5:00 PM |
Some information about Zurich
More info
