Find out what’s behind the results from Google & Co. Our experts at the SEO agency in Zurich will be happy to show you how important search results are for businesses. To be successful, efficient use of your resources is essential to optimize your ranking. We cordially invite you to a non-binding meeting and a rewarding cooperation.
- To the top of the search results
- “Search Engine Results Page” (SERP)
- Paid Search Ads
- Organic search results (non-paid search results)
- Featured Snippets
- Rich snippets
- Relevant search engines
- On-page optimization
- Bing – Search results
- Google Penaltys
- Two of the most important Google penalties are:
- Semantics in relation to the search results
- Artificial Intelligence (AI) & Search Results
- Opening hours of the SEO Agency Wittibschlager
- Some information about Zurich
To the top of the search results
By optimizing your content with a customized and comprehensive SEO strategy, you can reach potential customers. Keywords are phrases that customers enter in search queries. Search engine optimization strives to optimize the page with one or more keywords to achieve the highest possible position in search results. Since many users choose the first page of results, getting a good ranking is an important goal of optimization. Content marketing strategies seek to improve a website’s ranking through high-quality content. Apart from text, various types of multimedia content are also used in SEO strategies to achieve a superior position in search engine results.
It is essential to use specific words or phrases as keywords to get the search results that are relevant to your website. These keywords are a necessary part of search engine optimization as they help a website to be found better on specific keywords. These topic words can be single words or whole sentences and must be used in content, titles, metatags, and the URL to increase the importance of the page for various search queries.
“Search Engine Results Page” (SERP)
“Search Engine Results Page” (SERP) is the abbreviation for search results. A SERP displays the results generated by a search engine based on a search query. A search results page usually consists of several parts divided into different sections. Some of the typical elements that can be found on such a page are:
Using search engine optimization (SEO) can increase the visibility of your website or web presence in the organic (non-paid) search results of many search engines. This can be achieved by using various techniques such as using relevant keywords, optimizing meta data, creating quality content and creating backlinks.
Paid Search Ads
This type of ads is paid by companies and promotes their products or services. With paid search ads, companies or brands have the opportunity to advertise their offers on the first page of search engine results and reach a broad target group. These ads are displayed above or to the right on the SERP and have a sign that distinguishes them from the natural results.
Organic search results (non-paid search results)
These are the results that the search engine considers relevant to the search query. Organic results displayed by search engines are high quality websites selected for their relevance to the search query. Usually, they are placed after Paid Search Ads on SERP and each search engine has special algorithms to determine these results.
Featured Snippets
Images & Videos in SERP’s: Some SERP‘s also contain videos or images relevant to the search query
Short, customized summaries of the most important answers to a search query that the search engine finds particularly useful are called featured snippets. These are usually displayed in a prominent position, namely at the top of the results page, and thus represent a kind of organic search entry.
Rich snippets
Rich Snippets are enhanced versions of Featured Snippets that provide a richer consumer experience by displaying context-specific information directly on the SERP. Such additional information includes data and other helpful details. Rich snippets are automatically created by the search engine and are limited to specific content such as reviews, recipes, music, videos, and events.
Relevant search engines
There are many major search engines around the world, including Google, Bing, Yahoo, Baidu, Yandex, DuckDuckGo and Ask. Google relies on a complex algorithm to determine the relevance of results, while Bing is used primarily in the U.S. and Europe. Yahoo used to be very popular, but has increasingly lost popularity. Baidu is the most common search engine in China and Yandex is an essential tool in Russia and other parts of Eastern Europe. DuckDuckGo focuses on privacy and does not store personal data, while Ask mainly uses the question-answer format.
Google has become a term that is mostly associated with searching for information on the Internet. With a market share of more than 90%, Google is the preferred choice of most Internet users around the world. Therefore, it is essential for companies and website owners to be found well in Google in order to generate more traffic and potential customers. To achieve good visibility in search results, the website must be optimized according to the Google algorithm.
Google algorithm
Google algorithms represent a constantly improving, sophisticated approach used to determine the relevance of search results based on an entered search query. They are divided into different factors that cover different areas, such as on-page optimization, off-page optimization and technical optimization.
On-page optimization
On-page optimization includes elementary components related to the website in terms of content and structure. These include keywords, titles, metatags, loading speed and mobile compatibility. On the other hand, off-page optimization focuses on aspects related to the relevance and visibility of a website, such as backlinks, social activities and testimonials. The optimization is rounded off with technical precautions that guarantee the correct structure and functionality of the website, such as HTTPS, URLs, sitemaps and schema markup. By constantly monitoring the user experience and adjusting the algorithm for relevant content, Google has provided a wealth of insights to help optimize websites. This also includes stopping undesirable websites and dubious practices
Bing – Search results
Bing is a notable search provider in the U.S. and Europe, although its power does not match that of Google. According to estimates, Bing’s shares of the U.S. and European markets are around 10% and less, respectively. Regardless of market share size, it is the responsibility of companies to rank well in Bing’s results. Especially for companies that offer their products or services mainly in the USA or Europe, it can be advantageous to optimize their website for Bing. Furthermore, Bing is the default search engine of Microsoft’s Edge browser and is used by many users of the Windows operating system. Their popularity among older people is particularly high. It is essential to understand the connection between Bing and Yahoo, which gives Bing greater market penetration, thanks to the provision of search results for Yahoo.
There are a variety of components that can contribute to a website ranking higher in Google’s search results. Google considers content relevance and quality, backlinks as “votes” for page relevance and authority, as well as on-page optimization, performance, HTTPS integration, URL structure, sitemaps, schema markup, and ultimately social signals like likes and shares. It is important to emphasize that this is not an exhaustive list of all the elements that influence the Google algorithm, and that the evaluation and impact of these factors can be variable, as Google dynamically updates its logic.
Google Penaltys
Google punishes website owners who violate their quality guidelines by imposing penalties. This can lead to a downgrade in the ranking or even the removal of the website from the search results.
Two of the most important Google penalties are:
Manual punishment
Manual penalty: This is a penalty imposed by a Google employee due to a violation of the quality guidelines, e.g. using spam techniques to rank higher in search results.
Algorithmic punishment
Algorithmic Penalty: An automatic process set in motion by Google’s algorithm if a web page violates the quality guidelines.
Semantics in relation to the search results
The meaning and relationships of words and phrases within search queries are critical to the selection of relevant search results offered by search engines. By analyzing the context and semantic connections, they try to better address the user’s intentions and provide the right results. Example: If someone searches for ‘order pizza in New York’, the search results will include companies or sites that specialize in delivery activities in New York, not general information about pizza or New York. Relevance is a critical factor in tailoring web page content to ensure that the same is relevant to the appropriate keywords and search queries, and that the semantic relationships within the content are clear and correct.
Artificial Intelligence (AI) & Search Results
Artificial intelligence (AI) is an important component in the development of search queries and the provision of search results by search engines. These systems help to better understand the meaning of search queries and deliver the most relevant results. Some uses of AI in search marketing include studying a user’s natural language to find out what they are searching for and providing personalized results based on their search behavior and preferences.
AI systems are used to automatically improve the quality and appearance of a website by checking and adjusting the importance and performance level of the content. They can also be used to identify and remove spam content to guarantee exclusive, high-quality results. This process is constantly being optimized as search engines get better at understanding user needs and expectations and delivering the most relevant results.
Opening hours
Opening hours of the SEO Agency Wittibschlager
| Monday | 9:00 AM - 5:00 PM |
| Tuesday | 9:00 AM - 5:00 PM |
| Wednesday | 9:00 AM - 5:00 PM |
| Thursday | 9:00 AM - 5:00 PM |
| Friday | 9:00 AM - 5:00 PM |
| Saturday | 9:00 AM - 5:00 PM |
| Sunday | 9:00 AM - 5:00 PM |
Some information about Zurich
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