Url

URL – interesting facts about the server address

The web address and SEO are closely related, as search engines use them to recognize and categorize web pages. A carefully designed and easy-to-understand URL can help a page be more easily picked up and ranked by search engines. Therefore, it is important to use relevant keywords in the URL and create a clear structure.

A URL is a unique reference to a resource on the World Wide Web (WWW), consisting of the protocol (e.g. http or https://… ) the domain name (e.g. www.beispielwebseite.ch) and the path to the resource (e.g. /path/to/resource).

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What is a URL?

It allows users to access websites, images, videos, and documents via a unique address on the Internet. Furthermore, it is used for referencing and sharing resources by passing it on to others. They play a crucial role in the management and organization of resources on the Internet, as they allow resources to be grouped and classified.

URL defined as subdomain
Url are web addresses – these can also be defined as subdomains.

History of origins

Tim Berners-Lee, a famous British computer scientist and computer scientist, recognized the need to create a unique way to identify resources on the World Wide Web. Consequently, he developed the Hypertext Transfer Protocol (HTTP) and the concept of URLs. Since those days, they have constantly evolved and now provide an indispensable way for users to access and share the Internet and its resources.

Well structured and SEO optimized URL’s

Well structured and SEO optimized URL’s are short and concise instead of long and confusing. They contain relevant and descriptive keywords and are hierarchical to reflect the structure of the website. They use hyphens as separators instead of underscores or spaces and avoid unnecessary parameters and special characters that can affect readability.

Example

www.beispielwebseite.ch/kategorie/unterkategorie/produktname/

Creating URLs is an essential aspect of search engine optimization, but other components must also be considered, such as content and technology.

Relative URLs

Relative URLs are addresses of web pages or resources given in relation to the current location of the web page or document. In contrast, absolute URLs are complete addresses that contain the entire path from the root of the server to the resource.

Its use is especially useful for internal links within a website or for resources on the same domain. They can also be used in CSS files and scripts to link resources such as images and other files.

It is important to note that its use is an effective way to facilitate navigation within a website and improve loading times.

An example would be “classifieds.html” if the current web page is in the same directory as the index page. Another example would be “../images/logo.png” if the logo image is one level higher than the current web page.

They represent a significant benefit, as they are independent of the actual URL of the website on which they are applied. This makes it easy to transfer them to other sites or local development environments without having to make any adjustments to the URLs.

Talking & SEO friendly URLs

These are easy for the reader to understand and follow. They describe the resource to which they refer in natural language and include keywords that reflect the theme of the resource. Unlike non-speaking URLs, they have a simpler structure and avoid random combinations of numbers and letters or IDs. Instead, they use targeted keywords to make the resource easy to find and identify.

SEO friendly URLs

Advantages of SEO-friendly, speaking URLs

These offer advantages for people because they are easier to understand and read. This increases the usability of the page. Furthermore, you can use keywords that describe the topic of the page and increase the chances that the page will be found better by search engines. They are also easier to remember and share, which increases their likelihood of sharing the resource.

Static and dynamic

Static

A static is an address that always remains the same and does not change, regardless of the user’s request or other factors.

An example of is:

https://www.example.com/ueber-uns

In this example, “about-us” is the path to a static page on the website that contains information about the company. The URL remains unchanged and always leads to the same page, regardless of who calls it or when it is called.

In contrast, dynamic URLs can change and contain different values in their variables depending on the user’s request or other factors, as shown in my previous example.

Dynamic URL

A dynamic URL usually contains variables generated by the web server or an application. An example of a dynamic URL is:

https://www.example.com/products?id=123&category=electronics

In this example, the URL contains a variable named “id” that has the value “123” and a variable named “category” that has the value “electronics”. The values for these variables may change, depending on the user’s request or other factors.

The URL can be generated by a web server or application to dynamically respond to the user’s request and deliver content based on the variables. In this example, the web page can be accessed to view information about the product with ID 123 in the “Electronics” category.

Use of relative URL’s

Relative URLs to help simplify and make more efficient the building of links and URLs on a web page, especially when a web page contains multiple pages or directories. They are automatically shorter than absolute URLs because they do not include the protocol and domain name.

URL’s shorten?

It is possible to shorten URLs by using a URL shortening service. These services allow you to transform long and complex URLs into easily sharable and embeddable smaller versions that also reduce web page load times by reducing the size of links.

Some of the most popular URL shortening services are Bitly, TinyURL, and Ow.ly, which allow you to enter a long URL and turn it into an abbreviated version that you can then share or use in your posts or messages.

Some web browsers, such as Google Chrome, also have built-in URL shortening features that allow you to simply right-click on a URL and select the “Shorten Link” option to generate a shorter version of the URL.

Redirects

Moving content often involves a redirect to ensure that users are redirected to the new address. Without redirects, they would instead encounter a “404 error” page. Similarly, changing URLs can cause problems because existing links pointing to the original URL no longer work. To prevent this, redirects can be used to ensure that users can always navigate to the desired page. This ensures that users do not encounter a 404 error page when they try to access a resource that is no longer available at the old address.

Redirects are a useful tool to simplify URLs and improve user experience. They can be used to convert long or complex URLs into shorter and simpler URLs that are easier to remember and type. An example of this is the use of URL shortening services.

Redirects can also be used to redirect users to a specific page based on their geographic location, device type, or other factors. This can help improve the user experience and ensure that users can access relevant content.

  • Relative URLs tend to be more portable than absolute URLs because they are not restricted to a particular domain or server. If a web page is moved to another server, relative URLs can be easily adjusted without changing the entire link.
  • Relative URLs are usually shorter than absolute URLs because they do not contain a full address. This can help reduce the size of links and web pages, improving load times.
  • Flexibility and simplicity are two of the main reasons why relative URLs are often preferred when it comes to building links on web pages. Relative URLs can be used to link to resources within the same web page or to other pages or resources within a web page. This is especially useful when a web page contains multiple pages or directories.

that appear after a “#” character. They are used to identify a specific section or location within a web page.

Hash Frames:

An example of a URL with a hash fragment is:

https://example.com/page#section1

Hash fragments are interpreted by web browsers and can be used to take the user directly to a specific section within a web page without having to scroll manually. Hash fragments can also be used in combination with JavaScript to save and restore the state of an application in case the page is reloaded. However, it is significant to note that these fragments only appear interpreted on the client side of the web browser and are not sent to the server. Consequently, they have no effect on the server itself and cannot be used to navigate between different web pages.

URL and SEO
URL and SEO

Shorten URLs with QR code

There is another way to shorten long URLs – using QR codes. These can be easily scanned and contain a link to the original URL in short form. If you use URL shortening services or redirects, it is important to read their privacy policies carefully to ensure that your use of the particular service is in compliance with the rules.

Domain

A domain is a distinctive name used to identify a location on the World Wide Web. This is an address that is resolved via a DNS (Domain Name System) server to point to an IP address. The website or other resources you are looking for can then be found on this. The URL is only a part of this whole.

An example of a domain is “www.kleinanzeigen.marketing”, which is used to identify the website of the company “Example”.

Domains are divided into different categories depending on their intended use. The most common are:

The most common types of domains are the so-called gTLDs (generic top-level domains). These include .com, .org, .net and many more.

In addition, there are the ccTLDs (country code top-level domains), which are restricted to a specific country. Some examples are .ch for Switzerland, .fr for France or .cn for China.

Last but not least, there are the organization-specific domains that belong to a specific organization or institution. Examples are .edu for educational institutions or .gov for government agencies.

Industry-specific domains are limited to a particular industry or profession. These domains are very useful because they attract attention and create a bridge between the domain owner and the user. For example, a lawyer who specializes in employment law can register .attorney for herself. This domain will attract attention and bring the lawyer to her website.

URL simply explained by the SEO expert of your SEO agency
SEO Expert

SEO Agency Wittibschlager

Phone: +41 78 781 81 09
Email: info@keinanzeigen.marketing

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