Search Engine Optimization: Swiss SEO Agency in Zurich

Do you have questions about SEO? Do you wish to increase your company’s presence on the World Wide Web and improve your Google ranking? Do you need assistance with questions about SEO optimization, technical SEO, content optimization, Google ranking algorithms or Google indexing? Then you have come to the right place with an experienced SEO expert.

Our accomplished SEO specialists at the SEO agency in Zurich know exactly how to perfect your website in terms of SEO, implement digital marketing and thus generate more sales as well as new customers. We will be happy to inform you about the latest SEO strategies to increase traffic to your website. Our SEO agency in Zurich is fully committed to ensuring that your website attracts more customers. It is crucial that your online presence meets the needs of your visitors, which is why we design it accordingly SEO compliant for you.

An appealing web design, captivating content and impressive images – all this is of little use to you if no one discovers your website. Likewise, an online store with great products and enticing offers is ineffective if no one is aware of its existence. The decisive factor is: search engine optimization (SEO).

With the help of search engine optimization (SEO), you can increase the presence of your website by improving its ranking in search engine results. A top ranking in search engines like Google, Yahoo, Bing and co. leads to a higher reach, which brings a larger number of visitors to your website. The increase in traffic due to more visitors will also increase awareness, conversion rate and sales. However, to be more visible on the Internet and found by your target audience, you need an effective SEO strategy.

Our experienced SEO experts will help you understand the basics of search engine optimization and achieve good positioning in Google and other search engines in the long term through targeted optimization of your website. Our SEO specialists in Zurich will help you to optimize your internet presence. With our latest SEO optimization guides, you’ll have access to expert knowledge and learn the rules of technical SEO and content optimization. Since Google’s algorithms are constantly changing, we enable you to get your website to the top of Google, Bing and other search engines! Because only with an effective SEO strategy your online presence will be visible to potential customers and can bring the desired success.

Did you know? About 98% of website visits are made via search engines! Therefore, it is crucial that your website is found not only for relevant search queries, but also when your URL is entered directly into search engines.

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Home » SEO – Search Engine Optimization

Contents

1 What is SEO (search engine optimization)?
2 Effects of search engine optimization (SEO)
3 criteria of a top SEO agency
4 Why is SEO important for any company with an online presence?
5 How search engines work?
6 What is the essence of search engine optimization (SEO)?
7 What are the SEO measures?
8 Risks of SEO
9 What SEO measures do we offer for your company?
10 Optimize your website for search engines and increase your online presence with our SEO guides
1. 11.1 Step by step guide for SEO
2. Use the following proven SEO methods to optimize your website:
11 FAQ – frequently asked questions about search engine optimization
12 How do you get your desired results? Our advice for effective SEO improvement
13 Conclusion: Being found thanks to SEO
14 SEO lexicon – essential SEO terms simply explained
Some information about Zurich

1 What is SEO (search engine optimization)?

Search engine optimization (SEO), like search engine advertising (SEA), is a significant component of search engine marketing (SEM) in the field of online marketing. SEO includes various methods and approaches that in their entirety help a website achieve a high positioning. Search engine optimization (SEO) is the art of increasing the presence and importance of a website in search engine results.

An outstanding placement in the organic search results of search engines such as Google, Bing, Yahoo! and Co. is called a good ranking. This means that your website will appear higher up in the SERPs when a search query is made and will therefore be visible to the user.

SEO stands for Search Engine Optimization and refers to the techniques, strategies and practices used to improve the visibility and ranking of websites in search engine results pages (SERPs). The goal of SEO is to increase traffic to a website and increase its relevance for certain keywords and search phrases. Search engine optimization of the agency in Zurich brings you to the top.

There are many different factors that go into search engine optimization, including optimizing page content, using relevant keywords, improving website structure and navigation, building backlinks from other websites, and improving load time and mobile usability.

SEO is an important aspect of online marketing and can help a website rank higher in search engine results, which can lead to increased visibility, traffic and potentially higher sales.

Did you know that the majority of users only pay attention to the first five to ten results in their search? That’s why an SEO strategy is essential for any company with its own website! If your page does not appear in the top five results or even on the second, third or fourth page, the likelihood of users visiting your site is very low. Without effective optimization, your website will remain almost invisible and will most likely be found only by chance or luck.

It is undoubtedly a goal that many website owners and SEO managers strive for: a top position on page 1 of search engine results. But due to the constant changes in search algorithms and the secrecy of ranking factors to avoid manipulation, it is difficult to achieve this goal. However, this is where an SEO specialist like SEO Agentur Wittibschlager can help you. Our experts use targeted SEO measures to improve the ranking of your website and develop a suitable strategy to make your online presence more visible.

1.1 SEO is the foundation of success-oriented online marketing

A successful online presence is almost impossible without search engine marketing and SEO (Search Engine Optimization)! Because Google plays the central role in the search for products, brands, information or services in most cases. We at SEO Agentur Wittibschlager will bring you and your website to the top of the search engine results! Because countless domains make it necessary that your page appears in the first five results of Google and Co. To achieve this, professional and effective search engine optimization is essential – focused on the interests of your customers. Therefore, be sure to use SEO to prevent sinking on the Internet.

SEO is an important part of online marketing, but it is not necessarily the foundation for success-oriented online marketing. There are many other aspects of online marketing that are also important, such as social media marketing, pay-per-click advertising, content marketing, email marketing and more.

The goal of online marketing is to increase the reach and visibility of a brand or website and ultimately increase sales. SEO is an important part of this goal as it can help a website perform better in search engine results and generate more traffic, but it is not the only way to achieve this.

Successful online marketing typically requires a comprehensive strategy that combines multiple channels and tactics to reach a broad audience and deliver a positive ROI. Every aspect of online marketing should be tailored to a company’s individual needs and goals to ensure long-term success.

1.2 SEO Optimization – Search Engine Optimization – Search Engine Optimization

Our research for the 1right keywords will help you to make your website visible in the top search results of Google and Co. This includes all technical and content-related measures known as Search Engine Optimization (SEO). SEO is the German translation for optimization, which influences the organic and natural order of search results. We take into account specific factors that play a big role on-page or off-page and make sure that relevant content with added value and the searched keywords appear as high as possible in the list. This way you can ensure high visibility of your website.

1.3 Functionality of SEO optimization

To implement a successful SEO strategy, it is essential to take both on-page and off-page optimization measures. This requires a good technical understanding. Onpage optimization must take place under certain technical circumstances. A web-based, responsive and solidly structured website with quality content is a must here. We provide you with sufficient and qualitative SEO content on your topics. We focus on clear, truthful, comprehensive and comprehensible wording. Content creation and optimization, creating meta details, robots.txt and generating configuration files like .htaccess should be done by a professional. In terms of off-page optimization, it is primarily about link building.

1.5 SEO – SEA & SEM

To stay competitive and keep up with other websites or online stores, it is nowadays inevitable to deal with the topic of search engine optimization (SEO). But before you get into it, it’s important to know the differences between the terms SEO, SEA and SEM. Although they sound similar and come from the same field, they differ in their approaches and goals.

You can define the abbreviations SEO, SEA and SEM with English terms:

1.6 SEA (Search Engine Advertising)

SEA = Search Engine Advertising (e.g. Google Ads): The definition of SEA (Search Engine Advertising) covers paid advertising in search engines that is placed between search results in the form of text, image or video ads. One of the most well-known platforms for search engine advertising is undoubtedly Google Ads.

1.7 SEO = Search Engine Optimization

SEO = Search Engine Optimization: The definition of SEO refers to search engine optimization. To achieve the greatest possible success and improve visibility in organic search results, all measures must be seamlessly integrated.

SEO is not exclusively important for Google. By adapting your website to search engines such as Bing, Yahoo, Baidu or Amazon, for example, you also gain increased reach.

1.8 SEM (Search Engine Marketing)

SEM = Search Engin Marketing: The term SEM (search engine marketing) covers the targeted marketing of content and offers in the area of search engines, whereby this is divided into the two main components SEA and SEO.

Search engine advertising (SEA) is the paid advertising that is played on previously defined search queries (keywords). Sellers invest with a predetermined budget for traffic to their site. Search Engine Marketing (SEM), on the other hand, involves the implementation of a digital marketing strategy to improve the visibility of a web page on the results pages of a search engine.

2 Effects of search engine optimization (SEO)

The primary objective of an optimized website is to increase ranking and visibility for search queries. The importance of SEO for presence in the digital landscape is immense. Therefore, it’s not surprising that about 70% of marketers globally invested in SEO strategies last year – including an increasing number of small and medium-sized businesses. The trend continues to point upwards!

The effects of SEO can be manifold and depend on the effectiveness and implementation of the SEO strategy.

Here are some of the most common effects of SEO: Increased visibility:

An effective SEO strategy can help a website rank higher in search engine results, resulting in increased visibility and attracting more potential visitors to the site.
More traffic: A higher ranking in search engine results can also lead to higher traffic to the website, as more users become aware of the website and click on it.
Improved user experience: A well-implemented SEO strategy can also help improve the user experience on the website by offering better navigation and structure, providing relevant content, and ensuring fast loading times.
Higher conversions: By providing relevant content and an optimized user experience, an SEO strategy can help visitors stay on the site longer and be more likely to become customers.
Long-term success: SEO is a long-term strategy that can help a website perform well over time and generate sustainable traffic and sales.

However, SEO is capable of achieving more far-reaching effects:

2.1 Visibility in the organic results of search engines

The visibility of your website in the organic results of search engines is the central goal of SEO. A poor ranking position will make you almost invisible to potential users. Therefore, it is of great importance to achieve a good ranking to effectively strengthen your online presence.

2.1.1 Alternatives to Google

Google is essential in online advertising. But we also pay attention to other search engines and sales platforms to distribute our content. It is natural that most focus on the availability of the most popular search engine. However, other search engines and sales platforms offer a variety of other advertising options. We use these opportunities to reach new target groups and increase your sales. Our focus is on all relevant online advertising opportunities, which we use for your success. In addition to Google, these include:

There are the following search engines and sales platforms that we use for this purpose:

YouTube
Amazon
Bing, AOL Search
Yahoo
XING
Voice search or assistants, such as Alexa, Siri, Google Now, Cortana, …
…

2.2 Improve branding: increase brand awareness

If your website appears on the first page of search results, users are more likely to notice it. Through targeted search engine optimization, you can improve your branding and thus increase awareness of your brand, products and services.

SEO strengthens your brands

Do you want your homepage to be known? A good content, strong social media presence and top-notch backlinks of your site are crucial for awareness. Users can then discover your content and link to it, while Google provides search engines with an ideal method for doing so. Our SEO experts take care that users find your webpage without any problems. We also rely on online advertising to optimally promote your content and draw potential customers’ attention to your offer. We create reach with high online visibility and additional traffic. Targeted and tailored online advertising strengthens your brand image.

Our goal is to promote your reputation and success. To do this, we’ll be happy to inform your target audience via a blog post on your web presence. With targeted information about your services and products, sales figures can be optimized. Furthermore, we create ways for your customers to keep your online presence up to date. In addition, we use RSS feeds to inform your customers about news. Likewise, we rely on Google Ads, Social Media Ads, Search Engine Optimization, Business Cards, Google My Business, Newsletters and more to drive traffic to your website.

2.3 Increase number of visitors / traffic on the website

By increasing your presence on the World Wide Web, you can see an increased number of visitors to your website. A higher number of visitors leads to increased awareness and therefore a higher potential for more customers, sales increases and conversions.

2.4 Securing a competitive edge over your competitors

By gaining increased awareness and increasing the number of visitors to your website, you gain a decisive competitive edge over your competitors. Because when your online presence appears in the top ranks of the search engine results page (SERP), you successfully prevail over your adversaries.

2.5 Optimize user experience

User experiences can be made just as positive and optimized through targeted search engine optimization (SEO) by presenting top-notch content on your website. This way, visitors do not have to research extensively for a solution to a problem (for example, difficulties with products).

2.6 Generate leads

By improving your website, you can attract new prospects, especially in e-commerce. Nowadays, many potential buyers first enquire about a product or service on the Internet before making a purchase decision.

2.7 Increased sales volume

Increased sales volume is another stated goal of SEO. That’s why optimization for search engines is just as important in online commerce as it is for conventional corporate websites or company blogs. Because only an Internet presence with high visibility can achieve success in the long term.

3 criteria of a top SEO agency

For most people, life without the Internet is unimaginable. For netpulse AG a website without SEO is unimaginable. As an experienced agency for online marketing, we know that a website is hardly found without search engine optimization (SEO). That is why we are committed to tailor-made SEO strategies for our clients every day.

There are a variety of criteria that can be used to identify a top SEO agency. Here are some important factors:

Track record: a top SEO agency should have a proven track record of improving their clients’ search engine rankings. This can be verified through case studies, customer reviews and recommendations.
Experience and expertise: A top SEO agency should have extensive experience and expertise in search engine optimization. This includes knowledge of current trends, best practices, and website optimization techniques.
Strategy and planning: A top SEO agency should be able to develop a comprehensive SEO strategy tailored to the specific needs and goals of its clients. This includes a thorough analysis of the target group, the competition and current market trends.
Technical know-how: A top SEO agency should have technical know-how to optimize technical SEO aspects like website structure, crawlability, indexability and other technical issues.
Communication and transparency: A top SEO agency should communicate transparently and openly with its clients and provide regular updates on the progress and results of its work.
Customer Support: A top SEO agency should offer excellent customer support and be able to respond to their clients’ questions and concerns quickly and effectively.
Value for money: A top SEO agency should offer fair value for money and be able to provide its services at a reasonable price.

3.1 Our team of SEO experts is here for you!

Since 2005, we have been operating as an online marketing agency in the greater Zurich area, Switzerland, specializing in search engine optimization (SEO). Our creative team consists of many highly qualified members, including web designers, marketing experts, Google Ads specialists and SEO professionals. These are both experienced specialists and motivated young talents whom we specifically promote.

SEO for professionals

Our SEO agency in Switzerland will quickly bring your website to the top. Let us optimize your Internet presence for you and attract new customers. Building and improving your online presence will enhance your business. We review the content and structure of your homepage and advise you on every aspect of optimization. Our experts are professionals when it comes to website development and SEO optimization. If you need help with hosting, redirects, error pages and JavaScript usage, we are your contacts. We will take care of your SEO keyword research and train you in the most important aspects of online usage. Our knowledge of the markets on the net enables you to run a successful campaign. Commission us, we will be happy to help you.

Our range of expertise in SEO services includes:

A training to be able to apply SEO measures independently
Understanding of local SEO skills
Insight into the effect of Google Ads on SEO Notes on onpage and offpage SEO measures.
Expansion of your backlink portfolio through backlinks from matching domains

3.2 Customized SEO strategies for your company

For every company, regardless of size and industry, we offer customized SEO strategies. We understand that each company is unique and therefore we develop individual measures in the areas of search engine optimization, web design and online marketing. Our services are suitable for freelancers, small to medium sized businesses as well as large enterprises.

3.3 Expertise as experienced Google partners

We are SEO Google experts and certified Google partners. We use Google’s innovative technologies for our SEO strategies and keep an eye on the latest SEO trends. We regularly expand our expertise at various training and continuing education courses. Working with us means that you can rely on a strong and reliable partner.

3.4 Our agency – your success is our goal

Our online marketing agency has extensive expertise in digital marketing based on many years of experience. We specialize in Google Ads and SEO as well as a personalized service that includes a free consultation with our team. As a Google partner, we offer fair and transparent pricing for individual marketing strategies. Our positive rating of more than 2,000 satisfied customers speaks for our outstanding professional competence and powerful tone.

4 Why is SEO important for any company with an online presence?

Be honest: How often do you use search engines like Google – several times a week or even daily? In fact, about 9 billion searches are conducted through Google alone every day, which equates to 57 billion queries per week and nearly 250 billion queries per month!

SEO is important because it helps potential customers find your website, which ultimately leads to more traffic and sales.

4.1 SEO optimization

A high ranking in search engine results significantly influences the reach and traffic on your homepage. As customers search for information about products or services using specific keywords, we make sure that they find what your company website has to offer. This will increase the number of visitors. Search Engine Optimization (SEO) is an important part of online marketing and users should get optimal search experience. We optimize your site onpage and take SEO optimization steps on texts, videos, images and more.

4.1.1 Benefit

What is the benefit of SEO and what influence do search engine optimization measures have? SEO optimization is the most suitable means for SME’s as well as for large companies to increase your impressions, clicks as well as your position in Google ranking. You can reach potential customers only through a high reach. Every day, countless consumers search the Internet on specific search engines for a particular industry, product or service. More and more searches are being made! Successful companies must deal with the issue of SEO. The relevance of SEO optimization, especially in the largest search engine Google, is undisputed. Successful online marketing has the core discipline SEO! The importance of the Amazon e-commerce platform should not be underestimated. The search for products takes place predominantly on Amazon. We take care of all SEO measures and that on all important platforms!

What can SEO do and what influence does search engine optimization have? As an optimal way to increase impressions, clicks and positions in Google rankings, SEO optimization measures are essential for both SME’s and large companies. To reach potential customers, a high reach is essential – every day, many users search the Internet for specific industries, products or services. The relevance of SEO optimization, especially in the largest search engine Google, is recognized. Successful online marketing has SEO as a core competence! The importance of e-commerce platforms such as Amazon should also not be underestimated, as people mainly search for products there. We take care of all necessary SEO measures on all major platforms.

4.1 Increasing visibility and traffic

Increasing visibility and traffic is of great importance for every website owner. SEO is an indispensable tool for improving findability and generating the majority of traffic via search systems. Although other channels such as paid advertisements (SEA) can also be used, organic search on Google offers enormous potential. A good position in the organic search results leads to a self-running effect, where traffic increases without additional costs for advertisements. A successful SEO strategy therefore pays off in the long term.

4.2 Addressing potential customers with buying interest

With the help of search engines such as Google, you can reach both users who simply want to obtain information about a brand, product or service, and potential clients who already have a strong buying interest and have searched specifically for an item. Adequate communication during the initial phase of the customer journey, i.e. the period before the purchase decision, is of immense importance for the acquisition of new clients. Given the immense competitive situation, neither retailers nor companies can afford to be invisible in the digital space these days.

The extent to which your Internet presence can be found in the search algorithms depends on various aspects, such as the SEO measures used, the keywords chosen and the underlying strategy.

4.3 The top reasons for SEO – search engine optimization

Be found!

Google no longer pays attention to the connection between individual words in a search query, but looks at the entire sentence to better understand your intent. We are experts when it comes to improving and sustainably increasing your website ranking on search engines like Google, Bing and Yahoo. Do you want to attract more customers through the Internet? Most users focus their attention on the first page of the search results and will not look at the pages 2.., 3. or 4. Neglect on Google. The organic ranking of the first 10 results is of great importance.

Strategy

In order for your website to be indexed by Google, the search engine’s crawlers must first find it. Only when your domain is known and crawling is complete, indexing can be performed. We work on the technical optimization of your content so that crawling and indexing results in an optimized snippet. To make crawling easier, we create a clear internal link building and make your website more popular to increase crawling frequency. With us you can count on fast loading of your domain – speed is essential here. We avoid duplicate content and use Canonical URLs to strengthen the relevance of your domain.

In order to keep your homepage up to date and indexed, it is essential that error messages are removed immediately. We support you in optimizing navigation and information structures as well as in building your link partnerships and internal linking. Our team analyzes user behavior and optimizes the production of your content.

With an impressive market share of over 85%, Google dominates the global search engine market, leaving competitors such as Bing (around 8%) and Yahoo! (around 2.6%) far behind. Users’ priority search queries focus on products and information from the fashion, travel and technology sectors.

There is absolutely no doubt that search engine optimization (SEO) is of immense relevance for operators of Internet presences. That’s why we’d like to take this opportunity to share with you the six essential reasons to optimize your online presence:

Permanent presence and findability on the World Wide Web
Increase in the number of visitors to the website
Generation of fresh contacts
Improving the user experience
Increase in revenue
Enhancement of the reputation

5 How search engines work?

To understand the concept of search engine optimization, it is essential to first understand how a search engine works. A search engine is a program that searches the Internet for content and stores it in a database. Search engines scour the Internet for web pages and use complex algorithms to index them and present them in an order based on the relevance and quality of the pages found.

When a user enters a search query, the search engine searches its database for relevant content and presents the results in a specific order. It is important to understand that search engines do not simply search the entire Internet, but only certain areas called the “index”. These areas are regularly updated by search engines to ensure that results are as current as possible.

The way search engines rank content and present it in search results is based on a variety of factors, including the relevance of the content, the quality of the website, the authority of the source, and more. By optimizing your website for these factors, you can increase your chances of ranking better in search results and driving more traffic to your website.

Overall, understanding how search engines work is an important first step towards successful search engine optimization. We hope that this explanation has helped to make the subject more understandable for you.

In the context of search engines, we mostly refer to Google. This company from the United States dominates the market both in the DACH region (Germany, Austria and Switzerland) and in the rest of Europe and the USA. This implies that a significant proportion of Internet users use Google to obtain information! If your website is adequately optimized for Google and achieves a high positioning, it will appear widely in the organic results, ensuring excellent visibility.

5.1 How Google Search works

We would like to help you understand how a search system works by using Google Search. Google search works by using crawling software to search the Internet for web pages, then indexing and ranking them using an algorithm to present the most relevant and highest quality search results based on the search query entered.

Google goes through three steps in the process:

5.2 Crawling

Ensuring that a user gets the best possible results when searching Google requires a comprehensive knowledge of the range of websites available. For this purpose, Google uses a crawler, also known as a spider or Google Bot, which continuously searches the Internet for new information.

This process is also called crawling. The Google Bot is a computer program that searches all web pages for relevant information to determine the particular topic and content of a sub-page. It uses links, HTML index (like title tag and header), images, videos and mainly the content of the web page.

During the crawling process, the individual pages are evaluated by Google for their quality and indexed. This is the only way that Google can later assign the various subpages to the appropriate search term and display them to the user in the results within a few seconds.

5.. Indexing

In order to present optimal search results, the indexing of web pages takes place within the Google index. This index is similar to a registry, the main difference being that in the search, the web pages are classified digitally on Google’s servers (cache) according to topic and content.

However, the server does not have sufficient capacity to archive complete web pages. Instead, information from the title and description is used. The title (headline) should be no more than 65 characters and the description (short description) of the web page no more than 160 characters.

Google’s search results are determined by an algorithm that is constantly changing and operates in fractions of a second. The most important result appears at the top of the SERP, the search results page. However, users also influence the results through their search intent and behavior. Pages that he visits more often are displayed preferentially. In a local search, personalized results are displayed taking into account the location, which is achieved through Local SEO.

5.4 Ranking

The positioning of a website in the SERPs for a given keyword depends on various ranking factors. These factors are used to evaluate and index a website in Google. Google uses about 200 ranking factors to prevent rating manipulation.

The search algorithm is constantly changing and thus affects the ranking and placement of the page in the search results. A website with high-quality content that matches the user’s search query will achieve a good Google ranking. The website structure, internal linking, backlinks from other sites, usability and click-through rate (click rate) in the SERPs are other crucial factors for a high ranking.

5.5 SEO ranking factors on Google

It is challenging to influence the placement of websites in Google search results, as more than 200 ranking factors are involved. We can only speculate which criteria are important, as the weighting of the factors is constantly being re-determined by Google’s self-learning algorithm Rankbrain.

5.6 Why is the user’s search experience increasingly important for SEO?

User Experience (UX)

A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search.
Quelle: https://webmasters.googleblog.com/ 2020/05/evaluating-page-experience.html

Our focus is on improving user experience, but while it is often supported, it is not one of the most important factors in SEO. The optimization of user signals contributes rather indirectly to improve the ranking of a website. John Mueller from Google claims that this aspect has no direct influence on the ranking factors. According to various tests conducted by Google itself, it turns out that user signals do indeed have an impact on the ranking of a website. In particular, click-through rates, back-to-SERP rates, and short and long clicks seem to have an impact on the algorithm. However, the intensity of these effects changes, as we have already explained in the chapter on user experience.

5.7 A user enters the keyword “best SEO agency in Zurich” in Google

A user enters the keyword “best SEO agency in Zurich” into Google and gets a list of search results ranked by relevance based on Google algorithm. The user can then click on a website to get more information about the agency and compare its services before making a decision.

It doesn’t matter to Google whether the visitor to the page lingers for a long time or makes a transaction. Google’s only goal is to present its users with high-quality search results. It does not matter whether it is a normal search, an image search (Image SEO) or a local search (Local SEO). User experience is one of the crucial factors that will influence the ranking of websites in the future.

As a website operator, you should always focus your efforts on the user experience. It is of paramount importance that the user can quickly and easily find their way to your site and get all the relevant information there. A clear and user-friendly design of your website is essential to keep the bounce rate low. Because if the user does not find the expected information, he will quickly migrate to the competition.

The importance of SEO is underlined by the fact that only 7% of clicks fall on websites that are on the second page of Google search results. Thus, the chance of generating organic clicks is less than 2%.

6 What is the essence of search engine optimization (SEO)?

By now, you’re familiar with how search engines like Google work. The main purpose of Internet search services is to provide the user with the most optimal result for his search query. To achieve this goal, the system crawls through all websites in search of one specific feature: the right content! If your website presents exactly the topic and content that the user is currently looking for, a placement in the top of the search results can be achieved.

Content optimization is thus one of the central aspects of search engine optimization, where the focus should be on the user first and the search engine second. But what elements are part of the content? How can you identify the user’s search intent and more importantly, what search queries is the user asking and what search terms are they using?

The key factor in search engine optimization is to ensure that your website provides meaningful, insightful, and high-quality content that is tailored to the needs and questions of visitors. Furthermore, it is important that your internet presence works technically flawlessly, loads quickly and ensures an excellent user experience. Likewise, it is of great importance that your website has first-class and thematically appropriate backlinks and is optimized for the relevant keywords. The bottom line is that the goal of search engine optimization is to establish a solid presence in search engine results and drive traffic to your website by offering users exactly what they need and are looking for.

We provide information:

6.1 Content / Content of a web page

The content of a website includes, first of all, the written text that can be found on all pages. This includes, for example, the contents of the home page, sub-pages, contact page, terms and conditions or imprint. The posts on a blog or the descriptions of categories and products in an online store are also part of the content. It is important to note that high-quality content improves ranking in search results. If you provide your visitors with engaging and informative content, they will stay longer on your site. To achieve this, you should create authentic and readable content that answers readers’ questions and problems and, in the best case, solves them immediately. In addition to the text, headings and subheadings (H1, H2, H3), image names and descriptions, and internal links and backlinks are also part of the website content.

The content of a website includes all text, images, videos, audio files and other media content published on the website. Here are some examples:

Main content (e.g., product descriptions, blog posts, news articles).
Images and graphics (e.g. photos, infographics, illustrations)
Videos and audio files (e.g. tutorials, podcasts, music clips)
Call-to-actions (e.g. buttons, forms, offers)
Navigation and menus (e.g. header, footer, sidebars)

The content of a website should always be relevant, informative, engaging, and user-friendly to provide a positive experience for users and keep them engaged.

6.2 Our recommendations for first-class content / content

It’s not a challenge to create interesting content that engages and adds value to the user. Our advice for top-notch content acts as a guide when creating engaging content for your website: create unique content and avoid duplicate content.

Focus on the reader to create texts with added value. Integrate internal links and provide them with meaningful anchor texts. Use appropriate tonality to speak directly to your target audience.

Make sure the text is easy to read and reader-friendly. Use images and videos to break up the content. However, good content alone is not enough to make your website appear on the top positions in Google. What is missing? Keywords. The right keywords are the key to SEO success.

There are several tips that can help create quality content:

Keeping an eye on the target group

It’s important to keep the target audience in mind and make sure the content is tailored to their needs and questions.

Ensure relevance

The content should be current and relevant and offer users added value.

Originality and uniqueness: it pays to strive for original and unique content that stands out from other websites and attracts users to your site.

Structure and formatting

The content should be clearly structured and presented in easy-to-understand sections. Appealing formatting and clear writing can help.

Use media content

The use of media content such as images, videos and infographics can help to enhance the content and make it more visually appealing.

SEO optimization

Content should be optimized for search engines by using relevant keywords and meta information to increase visibility in search engine results.

Ensure topicality

Content should be updated regularly to ensure it is still relevant and reflects the current state of affairs.

Promote interaction and engagement

It makes sense to create ways to engage with users and encourage them to interact with content by providing comments, feedback, or social media sharing buttons.

By following these tips, high-quality content can be created that adds value to users and makes the website successful.

6.3 What is crucial in Google search?

Keywords play a significant role in search engine optimization. This is because the search for certain topics or suitable content is carried out by entering specific keywords that the user enters into the search engine. You are probably wondering how to find out the user’s search intention and the appropriate search term for their query. While we can’t look into the future and know which search term will be used most often by your target audience. But as an experienced online marketing agency with skilled SEO experts, we can determine the optimal keywords for the content on your website through comprehensive keyword research and analysis.

6.4 Our tips for keyword research and analysis

To understand a user’s search intent and find the appropriate keywords for your offer, you need to conduct thorough research. Our tips will help you find the right keywords for your SEO optimization:

Put yourself in the user’s shoes and think about what words they would use to find your offer.
Use keyword tools to research and review relevant keywords.
Also look at your competitors’ websites to find more keywords.
Create a list of keywords that match your offer.
Map each keyword to an appropriate subpage on your website.
Use both main and secondary keywords as well as short and long tail keywords.
Check the strength of the keywords with the help of a ranking check.

Through thorough keyword research and analysis, you can optimize your website for the right keywords to gain more traffic and potential customers.

It is of great importance to consider the focus of your offer when choosing keywords. Especially in the restaurant or hotel industry, local search engine optimization (Local SEO) is recommended to match the search terms to the location of your offer. For news sites, it is advisable to create a news-optimized page with keywords related to the topic (e.g. politics, sports, entertainment and science). To assist with keyword research, popular tools such as Google’s Keyword Planner, Google Trends and Google Search Console can be used. The latter offers not only keyword groups, but also relevant search terms that are important for successful search engine optimization.

7 What SEO measures are there?

We would now like to give you an insight into the field of technical SEO. Some of the common SEO measures are improving page content, optimizing meta tags and URL structure, increasing load time, creating backlinks and improving user experience on the website.

As you already know, many factors influence the ranking of your website in search engines. Technical SEO deals with the optimization of these factors to make your website optimal for search engines. It includes various measures that can be divided into three areas:

The optimization of the website structure and architecture
The improvement of loading times and performance
The adaptation of the technical aspects to enable better indexing by search engines.

By implementing these measures, you can ensure that your website is technically optimally positioned and thus has a better chance of appearing higher up in search results.

7.1 SEO guide

CEOs of SME’s and small businesses as well as local small business owners can handle many areas of SEO on their own. In the following we provide essential SEO expert knowledge:

7.1.1 Sources of information on SEO

Small and medium-sized business executives and local small business owners can handle many aspects of SEO on their own. To provide you with helpful guidance, we offer the expert knowledge you need.

Sources of SEO knowledge There are countless videos available on Youtube on how to professionally create online presences that focus on search engine optimization (SEO).

Google’s guidelines for webmasters and the basics of crawling, indexing and serving results (cache, cookies) are crucial here.

The Search Engine Optimization Start Guide shows what SEO can do.

Search Engine Optimization Start Guide

7.1.2 Avoid these SEO mistakes!

Have you implemented all SEO measures and your website still appears only very far down in the search engine results? To avoid the problem of poor Google ranking, you should follow the tips and tricks below:

1. crawling and indexing problems

Ensure that your website can be easily visited, found and broken down by search engine bots so that it can be indexed. Ensure technical optimization of your homepage to avoid duplicate content (copies) and other technical glitches. Define the right URL and set the meta snippet in advance so that nothing stands in the way of indexing. We make sure that your site is captured and found early.

Make sure that you don’t have index programming, that there are no incorrect entries in your Robots.txt, that the redirects (302, 307 instead of 301) are correct, that only search engine relevant content is crawled and indexed, that the structure of your website offers good internal linking and that you use Java Script only SEO compliant for important content.

Index control

It is possible to influence and control the indexation through certain measures: by submitting a sitemap, monitoring and controlling via Google’s Search Console, controlling the indexation through meta robots specifications, as well as noindex or index to avoid duplicate content. Furthermore, the Canonical tag can also be used to avoid duplicate content.

Search Console URL checker tool

Do you want to know if and to what extent Google indexes your website? Google Search Console provides a tool to determine if your website has been included in the Google index. You can also check if your URLs are indexable at all. The best way to start is to check your home page. When you find results, your online presence will already be listed in the Google index. The tool’s results include information on structured data, videos, connected AMP pages, and indexing and indexability.

7.2 Tools for SEO

It is recommended to use link building, core site discovery, competitive analysis and ranking tracking, although it is necessary to pay for the respective tools and requires extensive skills to use them correctly.

Google Analytics is used to track and analyze traffic to the website, while Google Search Console helps monitor and improve website indexing and technical issues. Keywords research tools like Ahrefs or SEMrush provide analysis of keywords and competitors, while Yoast SEO plugin helps to improve on-page SEO optimization.

7.2.1 We use the following SEO tools:

7.2.2 Key figures

Which parameters, clues and signals are relevant in the context of SEO marketing? So-called key performance indicators (KPI) are used to make the success of search engine optimization measurable.

Some of the most important SEO metrics are organic search position, click-through rate (CTR), page views, bounce rate, and average time spent on the website. These metrics provide information about how well the website performs in search engines and how satisfactory the user experience is on the website.

The most significant KPI’s are:

Visibility indices for relevant keywords
Clicks
Impressions
Range
Ranking positions for individual keywords
Snippet click-through rates (CTR)
Ranking position distribution per SERP
Bounce rates
Shares of visitors via search engines
Duration of stay

We measure your SEO success and make it transparent for you.

7.3 OnPage SEO

OnPage SEO includes all the measures applied to one’s website in order to optimize it. This includes, among other things, the creation of high-quality content, the use of appropriate keywords, the improvement of the website structure and usability, as well as technical optimization. The most significant steps of OnPage optimization include adjusting the title and description, setting up internal links, integrating images and videos, and designing content.

OnPage SEO is a method of search engine optimization (SEO) that focuses on optimizing the individual pages of a website to improve its position in search engine results. Unlike OffPage SEO, which focuses on external factors such as backlinks, OnPage SEO focuses on the content, structure and formatting of the website itself.

The most important OnPage SEO factors include:

7.3.1 Title and Meta Description

Keywords: the use of relevant keywords in the titles, headings, meta descriptions and the text of the website.
Content: The quality and relevance of the content on the website, including the use of subheadings and paragraphs.
Meta tags: The use of meta tags, such as title and meta descriptions, to describe the content of the page to search engines.
URL structure: A clean and readable URL structure that clearly describes the content of the page.
Internal linking: the use of internal links to help users navigate the site and increase the relevance of pages.

Title and description

By displaying the title and description in Google search results, users get a first impression about the content of your web presence. The more unusual and captivating the title and the short description are, the more you arouse the user’s interest. With engaging content, the possibilities increase that the user will choose your website instead of visiting the competitor’s. Title tags may be a maximum of 65 characters and description tags a maximum of 160 characters and should be accompanied by meaningful keywords.

7.3.2 Internal links

Optimizing internal linking has a positive impact on search engine rankings. The so-called anchor text, which the user sees and can click on, plays an important role here. It is recommended that each link on the web page is provided with a suitable anchor text. It is of great importance that the anchor text addresses the user directly and gives clear indications of the information and content behind it.

7.3.3 Images, visual media and video materials

Numerous Internet users prefer to find content and information first via Google Image Search. A website without appealing images or with low-quality photos will often not be listed in Google’s results list. Image optimization, also known as image SEO, is done by using keywords in the title, alt attribute and description. Furthermore, it is advisable to make sure that the image files are not excessively large to prevent long loading times. This is equally true for enhancing videos on your own website or YouTube channel. The higher the quality of the videos and more precise the description, the higher the click-through rate.

7.3.4 Contents / Content

For a website, unique content is of paramount importance! The texts should be exclusive, first-class, user-friendly and offer the reader added value. Texts that are too long and do not satisfy the user’s needs are ignored and negatively affect the user experience. An appealing length of the texts, the use of headings (H2, H3 and H4), markings in bold and italics, bullet points as well as questions and the right choice of main and secondary keywords can improve the positioning in the search results.

7.4 OffPage SEO

OffPage SEO includes all optimization measures that are carried out outside of one’s own website. The primary task is to build backlinks – that is, to generate links from other websites to your own site. In addition, social signals such as likes, shares and comments in social networks are also part of OffPage optimization.

The essential steps of OffPage optimization include:

Backlinks
Link building
Information source (resource page)
Guest Blogging
Questions and answers page (FAQ page)
Discussion forums

7.4.1 Backlinks

External links are called backlinks. Unlike internal links, which are found on the same web page, backlinks lead to your page from another web page. The number and quality of backlinks influence the rating and ranking of your site in search engines. The more valuable links from other websites point to your site, the higher the rating and ranking in search engines.

7.4.2 404 link building

Non-functional or no longer existing links usually show a so-called 404 status code and are also known as broken links. With 404 link building, the goal is to identify the broken links on external pages and use them for your own benefit. How does it work? It’s simple: by contacting the website owner, you can make him aware of the broken link and directly suggest a link to a suitable content on your website. Notification of the broken link thus represents a win-win situation for both website operators.

7.4.3 Resource overview

The resource guide includes a type of outline that contains valuable references and sources of information on a particular topic area, usually presented as a static page on the website or blog. By providing relevant and useful links that match your content or industry, you enable your site visitors to get a comprehensive overview and all the information that is of interest. The added value this creates also provides a compelling reason for visitors to return to your website or blog, or even recommend it to family, friends, or other users.

7.4.4 Guest posts on blogs / blogging

Guest posts on blogs are extremely popular right now. Whether it’s fashion, beauty, lifestyle, nutrition, health or the classic corporate blog, there’s no topic that isn’t covered on a blog. By writing guest posts, you can increase awareness of your brand, products and services. For example, you can have other bloggers write for your company or write a guest post yourself for another blog. Especially for product tests or the presentation of new products, guest blogging is ideal.

7.4.5 Frequently asked questions (FAQs pages)

Users often turn to search engines to solve their issues and challenges. FAQ (Frequently Asked Questions) pages provide a collection of “frequently asked questions” on a specific topic, supplemented by precise and concise answers. With the help of these FAQ platforms, also known as Q & A portals (Question and Answer Sites), you can optimize your position in search engine rankings and thus generate more visitors for your Internet presence.

7.4.6 Forums / discussion platforms

Discussion platforms are an effective way to increase the inflow of visitors to your website and improve the conversion rate. Integrating such a forum on your website provides an excellent opportunity to interact with site visitors and build your own community. This allows you to connect with users, conduct surveys on specific topics or products, or provide solutions to problems that arise. If registration in the discussion forum is required (which is highly recommended), you will also receive relevant data about the visitors to your website.

7.5 Technical SEO – Technical search engine optimization

Technical search engine optimization Additional steps to improve findability in search engines are part of technical SEO. The technical adaptations of web pages are particularly important for search engine crawling and detection. Technical search engine optimization includes aspects such as the design of the website and URL, internal links, existing SSL certificates, load time and mobile display.

7.5.1 Optimization of the website structure

The most significant measures in the area of technical SEO include optimizing the website structure and URLs, adapting to mobile devices, improving loading times, implementing SSL certificates and creating an XML sitemap.

7.5.2 Responsive design

In the digital age, search queries are increasingly being made via mobile devices such as smartphones and tablets. Therefore, it is of great importance that a website is also designed to be mobile-friendly in order to achieve higher search engine rankings. Responsive web design is indispensable here and includes, among other things, speed optimization for fast page loading as well as mobile adaptation of texts, images and videos. It is therefore an important factor for the ranking of a website.

The complexity of Technical SEO increases proportionally to the size of a website. Therefore, it is advisable to hire an experienced professional such as the SEO agency Wittibschlager for the optimization of the website with regard to search engines.

7.5.3 Fast loading times – pagespeed

Slow loading times are absolutely unacceptable in web design. They not only annoy visitors, but also lead to a negative rating by crawling algorithms. To improve loading speed, image and content optimization is an important part of technical SEO. If you want to perform better in search results, you should definitely optimize the speed of your website.

7.5.4 Ensuring security on the World Wide Web with SSL certificates

Ensuring security on the World Wide Web is of utmost importance to search engine providers such as Google and Bing, and should also be a focus for you when considering optimizing your web presence. The use of SSL certificates ensures that data is protected and transmitted in encrypted form. Data transmission using HTTPS protects against unauthorized access by third parties to often personal information. SSL certificates are essential in the field of online commerce in particular, but encrypted data communication is also an indispensable element for conventional websites.

7.5.5 XML Sitemap

Submit sitemap

In order for your website to be included in the Google index, it must be findable. Take the opportunity to submit your sitemap to keep Google informed about new and updated content and pages on your website. If you want a subpage of your homepage not to be crawled and thus not to appear in the search results, you can do this with the intuitive robots. txt generator from Google Search.

The XML sitemap usually contains all the details regarding the structure of a web page, such as content, links and subpages. XML sitemaps are advantageous for indexing in search engines, as web crawlers can find and classify the content more quickly in the so-called robots.txt file. For this reason, an XML sitemap should include all public URLs. In the robots.txt file, content can also be blocked using the “noindex” command, so that the Google bot can no longer track down this content. The “blocking” of content for the bot of search engines proves to be particularly useful in the case of erroneous or internal URLs.

8 Risks of SEO

Search engines like Google continuously modify their algorithm to constantly optimize the search index and make it user-friendly. Different updates (e.g. Google Core Update, Google Panda, Google Penguin or Google Hummingbird) are applied for this purpose. Even minor adjustments can have a significant impact on your website’s rankings. In the worst scenario, a sanction may even be imposed on your website, in this context we speak of a so-called Google Penalty against your Internet presence.

8.1 Google Penaltys

Google Penaltys are penalties imposed by the search engine against a website for violating Google’s Webmaster Guidelines. These measures are usually imposed manually by external employees or companies, called quality raters.

There are two types of penalties:

The manual and the algorithmic penalty. Manual penalization is carried out by the quality raters in the event of a suspected violation and can only be reversed by them.
The algorithmic penalty is detected by the search engine bot and imposed automatically.

8.2 What are the violations of the Webmaster Guidelines?

If the guidelines for webmasters of Google are violated or there is a suspicion of violation, a penalty may be imposed. The suspicion may relate to the entire website, parts of the site or individual URLs. Violations include hacked content, any type of spam, auto-generated content, hidden content, link buying and unnatural links, doorway pages, and black hat measures. Google Penalties can be imposed on individual keywords, URLs or the entire domain. The latter is the worst-case scenario for any website owner, as the page will then no longer be displayed in the search results.

8.3 We warn against black hat SEO

Black-hat SEO refers to search engine optimization methods that aim for quick financial gain and neglect the quality of the content. These tactics are designed to trick search engines to improve rankings. We expressly warn against the use of black hat strategies, as they can lead to penalties from Google. Typical black hat measures include cloaking, where search engines are fooled with misleading redirects, and keyword spamming, where a keyword is overused and recognized as spam by search engines.

8.4 How can you effectively protect yourself from search engine sanctions?

Sanctions against websites by Google can occur already at the suspicion of a violation of the Webmaster Guidelines. There may not be absolute protection from Google penalties, as even automated systems can make mistakes or misunderstand content. Nevertheless, you can save your website from penalties by following the essential basic principles and being consistent:

Study and follow Google’s webmaster guidelines.
Rely on white-hat SEO methods instead of black-hat strategies.
Design the website primarily for the user and not for the search engine.
Ensure a flawless usability of your web presence.
Avoid overuse of keywords and use of unnecessary keywords.
Regularly check and clean the pages regarding hacking and spam.

8. 5 How do you identify a penalty and what steps are required in the event of a penalty?

If your website is actually affected by a sanction by Google, it is important to react to it immediately and of course appropriately: In the Google Search Console (GSC) in the section “Security & Manual Measures” you will be informed in case of a manual sanctioning, additionally a list of the taken measures can usually be found here. This gives you the advantage of understanding the reasons for the sanction and remedying them as quickly as possible.

In case of algorithmic sanctioning, you will not receive any notification in Google Search Console. Nevertheless, indicators such as a significant loss of rankings of individual keywords, URLs or the entire domain may point to such a sanction. What measures can you take? Regrettably, there aren’t many options other than waiting for your website to be automatically reinstated in the index after Google re-reviews it. The time span of a sanction varies from a few days to several months. Even minor violations of the Webmaster Guidelines can result in a sanction of about 30 days. For serious violations, a much longer punishment is imposed.

SEO consulting appointment

During an in-depth consultation meeting with our expert SEO specialists, we will work together to develop customized SEO tactics for your website and business.

SEO investigation

We evaluate the positioning of your online presence in order to effectively implement targeted SEO measures.

Keyword Identification

Using appropriate tools, we identify relevant keywords that your target group uses in their search queries and integrate them into the content of your website.

SEO content

We support you in generating high quality content for your website, webshop or blog that adds value to your visitors and optimizes the user experience.

9 What SEO measures do we offer for your company?

Our services in the field of search engine optimization include both OnPage and OffPage measures. We optimize the content on your website, including content, headings, and internal linking to improve your visibility in search engine results. Furthermore, we take care of link building with high quality backlinks to increase the awareness of your company. We continuously monitor the effectiveness of our SEO measures using various tools such as Google Search Console or Google Ads and regularly adjust them to ensure that your website always stays up to date.

Are you looking for effective SEO measures for your company? Then you are exactly right with us! As search engine optimization experts, we know how important it is to optimize your website, online store or blog for search engines and users. With our individual SEO strategies and measures we bring your internet presence to the top in the search results of Google and Co. Trust in our many years of experience and let us make your online business successful together.

9.1 SEO audit of your website

Does your website content add value to your visitors? Videos, blog posts, online guides and more are essential for users. Your content should deliver real value. Google prefers interesting, relevant, profitable and unique content.

Where does your target audience move on social media? Only target audiences that are potentially interested in your content with your social media presence. Relevant information can thus quickly lead to new customers. We create a community for you to gain followers, reach and ultimately success. Avoid programs that serve link exchange. Artificially increasing your ranking is counterproductive to customer loyalty.

9.3 Our policies are stringent and based on Google’s policies

Our guidelines are stringent and based on Google guidelines, so that sustainable success in website optimization can be achieved.

Initial consultation: Contact our SEO experts today and arrange an initial consultation to identify what needs to be done with the help of an SEO consultation and what strengths and weaknesses your current website has.
SEO SETUP: Our consultation examines your target audience, website and brand, then builds a targeted online marketing plan. We will show you how important search engine optimization is for your website and which tools are suitable for it. We focus on content optimization and technical analysis. Our focus is on identifying keywords with the highest profit potential. After that you will get a summary with all relevant information about the keywords.
Onpage & Offpage Optimization Measures: Our online marketing agency in Zurich will create a customized offer tailored to your specific keywords. Thereupon, we will fully implement the agreed plan by publishing content and building backlinks. In doing so, the implementation of our measures is always clearly visible.
Reporting: Our team constantly optimizes and completes your online marketing project by evaluating, monitoring, finalizing SEO as a recurring process and providing transparency through regular reports. Each month you will receive an update on progress made to date.
Support: Our search engine experts are on hand to provide you with advice and assistance at all times and to help you with any queries or updates.

10 Optimize your website for search engines and increase your online presence with our SEO guides

The key advantage of SEO is that you do not have to implement all the measures, but can selectively apply individual techniques.

Using techniques in isolation can be counterproductive. Only if you have as many measures as possible intertwined, you can achieve the maximum success of search engine optimization.

Our step-by-step guide will help you get started with SEO with ease. Use this assistance and bring your website to the top of the search results.

11.1 Step by step guide for SEO

Step by step guide for SEO

Checking the URLs present in the Google index
Before you start implementing initial SEO measures, it is advisable to determine whether and which URLs of your domain are listed in the Google index. To accomplish this, enter site: deinedomain.ch in Google search, whereupon all of your URLs in the Google index will be listed.

Various reasons can be responsible for the fact that not all URLs are included in the Google index. Often it is missing links, a defective page structure, error-ridden web pages or a prevention of crawling by robots.txt or “noindex” that prevent indexing.
Add URLs to Google using Google Search Console
To add URLs to Google, there are basically two ways.

On the one hand, websites are automatically found and indexed by Google bots. On the other hand, you can use tools for webmasters such as Google’s Search Console to manually request individual URLs. If you want to request URL reindexing manually, you can do so in the URL Checking section of Search Console. This option is especially useful if you want updated content indexed as quickly as possible.

Please note that it is important that your website is found and indexed by Google in order to appear in search results. Therefore, use the tools at your disposal to ensure that your URLs are found on Google.
Link meaningful content
Set meaningful links Search engine robots crawl web pages primarily by means of links. Therefore, it is advisable to integrate enough internal and external links on your web presence – linking essential content also contributes to the Google robot finding your page. An additional support factor for search engine crawlers to discover connections and content on your website more easily and expeditiously is an XML sitemap. This sitemap can be stored in the Google Search Console, for example.
Determine relevant search words
Choosing adequate keywords is crucial to whether or not your target audience will seek out your website. By using specific keyword tools, you are able to fathom the appropriate search terms. The keywords should be in line with your offer. After all, most users use search terms that are related to brand, product or service. Integrating keywords in headings and in the introductory text paragraph can further optimize ranking.
Create high quality & unique content with added value for your target audience
To be successful in SEO optimization, it is essential to present quality content on your website. These should be authentic, detailed, error-free and easy to understand. Furthermore, you should add value to your users by sharing insider tips and tricks. Uniqueness is of great importance here in order to stand out from other websites. By continuously working on the quality of your content, you not only increase the interest of your visitors, but also your visibility in search engines like Google.
Snippet improvement
The so-called snippets appear in Google’s result lists for the user. Among other things, these consist of a title and description, i.e. a page title and a concise explanation of the content on your website. Search engine optimization of snippets by means of the use of relevant keywords and unique information on the subject of the page will attract the user’s interest. As a result, the possibilities that the user will select your page increase.
Successful keyword placement
Without keywords, effective SEO is unthinkable. However, it is crucial to use the keywords adequately to realize your goals and appear with your website not only on the first pages, but in the highest ranks of the search results. Be careful not to create too much content around a particular keyword and avoid keyword spamming. Using Google search, you can determine on which URLs you may be using keywords incorrectly by typing site:yourdomain.ch intitle:keyword.
Engage in content marketing
Don’t rely solely on search engines to drive traffic to your website. Instead, take the initiative yourself and rely on online marketing in the area of content. Social media, in particular, offer an excellent platform for rapidly disseminating content due to their enormous reach. A publication of your content on Instagram, Facebook and similar platforms can gain exposure through user interactions (e.g. likes or shares).
Maintain perseverance
Last but not least, one essential quality is required: perseverance. The effect of SEO is not seen within a few minutes, hours or days. Although an improvement in ranking can occur after just a few weeks, it can take up to half a year for the initial measures to have their full effect.

The overall concept is crucial! The more SEO measures you use and the more targeted you are to the user’s search intent when planning, implementing and creating content, the more successful you will be!

Use the following proven SEO methods to optimize your website:

Analyze the weak points of your competitors and optimize your website accordingly.
Research appropriate keywords and phrases to showcase your brand, products or services.
Create quality content on a regular basis that adds value to the user.
Use keywords in content, headings, subheadings, links, and snippets.
Avoid keyword spamming and use keywords only in appropriate numbers.
Use meaningful cross-references to improve the readability and usability of your website.
Extend your link building with backlinks.

11 FAQ – frequently asked questions about search engine optimization

Want to quickly learn about Search Engine Optimization (SEO) and get the lowdown? Then you are exactly right with us! In our FAQ you will find a comprehensive list of the most frequently asked questions about search engine optimization.

11.1 What are the differences between search engine advertising, search engine optimization, search engine marketing, SEO optimization and SEO marketing?

Our SEO specialist from Zurich explains what SEO means: The abbreviation stands for “Search Engine Optimization”. With the help of this technique, we can bring your website up in the unpaid search results, such as Google. This increase in ranking is also known as SEA (“Search Engine Advertising”). With SEM (“Search Engine Marketing”) we finally summarize all SEO and SEA measures.

Our online marketing expert will explain the benefits of SEO. This promotes the acquisition of new customers via Google and opens up an additional sales channel for you. SEO represents a concrete online marketing activity. With more content, unique copy on your site, quality backlinks, etc., more visitors will be attracted to your site, increasing your success.

11.2 What does SEO bring to your company?

Our SEO expert from Zurich knows that Google is the link to relevant search results for most people. Users always find exactly what they are looking for. With the help of Google and other search engines, we rank your webpage as relevant and ensure that it appears at the top of the search results. This will give you more clicks. Without a prior search for other offers or information, most people no longer find purchases online or offline. So it is essential that your webpage gets to the top of Google and Co. With an elaborated SEO concept we increase the number of visitors on your webpage and thus your business success increases as well. You get more prospects who complete more orders, project inquiries and contracts.

11.3 What are the areas of SEO?

Your expert for search engine optimization (SEO) from Zurich: We first start with the development of a detailed keyword strategy & analysis. Subsequently, it is important to have a sound technical knowledge to make your site visible to Google – a process usually referred to as technical SEO. Among other things, this includes HTTPS encryption to ensure respectability and security. In addition, we distinguish between off- & onpage optimization, content marketing, content optimization, local SEO, conversion rate optimization (CRO), usability and user experience optimization. Our approach is rounded off by internal and external linking to obtain a high-quality backlink profile. The SEO Agency Wittibschlager is happy to advise you when it comes to SEO.

11.4 What are the most important Google ranking factors?

Our experienced SEO team from Zurich knows that Google uses over 210 factors to decide how your page is ranked. Therefore, we focus on the most important ranking criteria, including: Content, Links, Load Speed, Mobile Friendliness, Website Structure, On- and Offpage Content, User Interactions, Geographic Location, Domain Factors, Social Signals, Site Page Level and much more. Our team will check your internet presence for compliance with Google requirements in order to place your site as high as possible.

11.5 What is the goal of SEO?

Our SEO expert from Zurich pursues an ambitious goal: positioning your website at the top of the search engine results for the relevant keywords of your target group! With the help of SEO Agency Wittibschlager, we will determine your target audience and perform a keyword analysis to help you do just that. Get the top ranking on Google and Co!

11.6 What mistakes should be avoided?

Our SEO expert from Zurich warns against being impatient and forcing the quick SEO success by force. We consistently follow Google’s guidelines and manage to get your site to the top of search engines like Google. To achieve the best possible for your site, it is also important that your site is sufficiently linked to other sites. We have in-depth SEO knowledge to help you. Violations of Google policies will not be tolerated and may result in blocking by Google.

11.7 Why should you hire our SEO agency?

Our SEO expert from Zurich strongly recommends that you hire an SEO agency. We have the necessary knowledge and tools to get your website ranked 1 to 5 in Google search within a short period of time, thus gaining more attention. Thanks to our extensive expertise in search engine optimization, we guarantee you strong visibility and discoverability that will definitely pay off for your company. Our customers evaluate our work very positively and this is the reason for our success.

11.8 For which companies and individuals SEO suitable?

We recommend all companies to take search engine measures to strengthen the visibility and authority of their website. It is essential that your offered services and products can be found quickly and easily via search engines. Only a professional, comprehensive technical and content on-page and off-page optimization can ensure this.

11.9 What are the SEO costs?

Individual costs depend on the services offered, current authorities, and goals – making a universal price range difficult. A comprehensive SEO support over one year costs approximately between 12’000 and 50’000 CHF. This is how we ensure your success and your entry to the top of Google and Co. The benefits you receive in return far exceed the costs!

11.10 Where and how can entrepreneurs learn search engine optimization strategies?

11.11 What are SEO optimized texts?

Texts optimized for search engine optimization are created so that they can be easily found on Google. Make sure your content is organized so that potential customers can see where one topic ends and another begins. Your SEO copy will include all the actions necessary for a high Google ranking, including:

Keyphrase density
Outgoing links
Image keyphrase
Internal links
Keyphrase in the introduction
Keyphrase distribution
Keyphrase in title: Page titles can consist of several words or one keyword. This is usually displayed in the first line of search results and should accurately reflect the topic. Each subpage should be assigned an informative title.
Keyphrase in meta description
The exact focus keyphrase should appear at the beginning of the SEO title
Keyphrase length
The meta description summarizes the topics available on the respective page for search engines such as Google. The meta description can consist of one or two sentences or a short paragraph.
Length of meta description
Keyphrase in permalink
Keyphrase in subheadings
The clear hierarchical and sensible structure of the headings with main and subheadings helps users to find their way around your website.
Text length
Optimized texts should, on the one hand, be geared to the needs of users and, on the other hand, search engines must evaluate this with a high ranking.

11.12 What are Onpage SEO measures?

11.12.1 How does on-page and off-page SEO affect Google ranking?

Google considers certain factors to determine its ranking. The content must be of high quality and provide real value to your site visitors. As a result, Google’s ranking increases when users discover interesting and useful information and when your website is clicked on frequently and carefully. The structure and presentation of your website is equally important, as is the relevance of internal links. Trust, that is, the confidence that your website enjoys, is an important factor. With high-quality backlinks, trust is increased. Content optimization and social media signals are crucial for Google ranking.

11.13 How do search engines like Google and Co. operate?

To get the desired search results, Google is continuously developing new algorithms. These are multifactorial and include both onpage and offpage factors. Internal and external links as well as user behavior, such as dwell time, have a decisive influence on the ranking. AI is also used: search queries, click and search behavior, location, age, intention and interests of users are stored, analyzed and used for search result delivery. The goal is to provide the best possible answers.

11.14 What are the SEO steps required for an optimized content strategy?

During content optimization in the SEO area, special focus should be placed on optimizing the page title and description. A top SEO agency relies on structured data and advanced snippets that can include special elements such as rating stars, links, images, pricing and other information. The structure of the navigation and information of a website must be well thought out. Mainly it is about the conception of the landing page. Here, the focus is on user experience and conversion rate. It is necessary to analyze and prepare all texts of the website, outgoing and internal links, SEO-optimized images, etc. The most important keywords should appear in the introduction, URL description (permalink) and title. The distribution, length and density of keywords is also important.

11.15 What effort does search engine optimization require?

To achieve success in search engine optimization, expertise, continuity and intensity of adjustments are essential. Websites that already have relevant, trustworthy and technically correct content require fewer SEO measures.

11.16 Which factors are essential for Google ranking?

Google uses its own ranking algorithm to evaluate the individual ranking signals according to its own standards. Relevance of results depends mainly on search intent, as well as security and trust. Google stores user data to deliver personalized results. This includes the location of the end device, search history and patterns, previous web page hits, search terms, keywords, and more. Reputation, relevance, trust and accessibility of a website as well as authority are also important factors in Google ranking.

Google emphasizes that the following factors are considered for ranking: high-quality, interesting content with added value for the user; links (backlinks, internal link structure); awareness; brand or brand popularity; rankbrain; page speed; and mobile-friendliness.

11.17 What are the tasks of an SEO expert?

For effective search engine optimization, SEO experts must have programming skills, technical SEO and ICT knowledge, web design and on-page optimization skills, as well as editorial skills and good accessibility. You also need to know how to make content unique and profitable, create internal links, avoid irrelevant content, avoid duplicates, and optimize snippets, page titles, and descriptions. You need to optimize load times and analyze the website, adapt it to mobile devices and perform link building. Likewise, you are responsible for optimizing user behavior and user experience.

11.18 Should you prefer an internal SEO employee if you want to use the services of an SEO agency?

The benefits that a professional SEO agency in Switzerland offers in in-house SEO with an in-house SEO employee cannot be ignored. Search engine optimization requires a lot of time and in-depth knowledge. Having your own in-house search engine optimization staff is often more costly than using the services of an agency. In addition, it is typically easier for in-house employees to get to know their own target group and the internal CMS as well as possible. That’s why it’s practical to choose your own employees, provided they have the necessary skills. But you should definitely consult a professional SEO agency and get their help. Do you need help with search engine optimization?

12 How do you get your desired results? Our advice for effective SEO improvement

Regardless of whether you are a novice in the field of search engine optimization or have already gained some experience in adapting websites for search engines – we at SEO Agentur Wittibschlager are aware of the complexity of this topic and are at your side to help you realize a customized and efficient SEO tactic.

The click-through rate (CTR) of long-tail keywords exceeds that of main search terms consisting of only one or two words by about two and a half times.

SEO for everyone

Google is constantly on the lookout for new, engaging content on the web. Its web crawlers constantly scour the web. Without indexing your website’s submission to Google, it is important that the company’s policies are followed. This way you increase the chance that your page will be listed in the index. Use Google’s Search Console with all its useful tools. This way you can check the status of your webpage. Read through the short guide to Google Search.

Make website visible in Google search

Here is a downloadable checklist from Google for successful SEO:

WebmasterChecklist

Avoid aggressive SEO marketing strategies!

It is indispensable that you adhere to Google guidelines, otherwise you may face consequences in the form of exclusion or downgrading of your website. Shadow domains that have a confusing redirect to another website are strictly prohibited. Furthermore, you should also avoid shopping and link exchange programs. Attempts to influence Google ranking using tricks or methods are dangerous and will be rejected by the search engine as well as other engines.

Determine requirements of the target groups

We emphasize it again and again: search engine optimization (SEO) focuses on being visible in search queries. Therefore, it is essential to understand the requirements of your target groups. What are your potential customers’ search intentions? Are you looking for relevant information or specifically for a product or service? To find out, you should evaluate customer information or use analytics tools to study user behavior.

Conduct thorough keyword analysis and research

Conduct a thorough keyword analysis and research to perform successful SEO. Not only is it important to know your target audience’s search intentions, but it’s also important to use the right keywords to stand out against the competition. Use special SEO tools to find out which keywords are relevant for your offer.

Integration of keywords and content on your website

Next up is integrating keywords into your website content. You should not only consider main keywords, but also include secondary keywords. Furthermore, it is recommended to use a mix of short-tail keywords – which are keywords with one or two words and high search volume – and long-tail keywords – which are less in-demand keywords with multiple words.

Review of website placement on Google and Co.

The number of searches for certain keywords plays a crucial role in the positioning in the search results. With the help of various SEO tools you can control the ranking of your website. To do this, you need to enter the desired search term(s) and the domain, i.e. the address of your Internet presence, into the corresponding tool.

Optimize and implement SEO strategy

To achieve the maximum effect of search engine optimization requires proper implementation of all SEO measures. A comprehensive strategy that includes both OnPage and OffPage tactics is therefore essential to gain visibility and successfully achieve your SEO goals.

Monitoring SEO indicators and SEO key figures

The essential SEO indicators you need to monitor include visitor numbers, keyword rankings, conversions, referrals, indexed web pages and revenue, bounce rate, and followers and interactions on social platforms. The most renowned tools for recording SEO indicators and the effectiveness of your strategies are Google Analytics and Google Search Console.

Perform continuous SEO improvement

Optimizing a website for search engines is not a one-time process. In order to permanently position your online presence on the first page of organic search results, it is essential to continuously evaluate the various SEO strategies and modify them if necessary. Therefore, it is essential to always stay engaged instead of resting after the initial optimization of the website!

13 Conclusion: Being found thanks to SEO

Thanks to successful search engine optimization, your website will become more visible and therefore more successful. It is essential that you, as the operator of a web presence, deal with the topic of SEO in order to be successful in the long term. If your traffic remains low and your online store sales are stagnant, you should ask yourself if your website is SEO friendly. Without a successful search engine optimization, your online offer remains almost invisible and your page either does not appear in the search results or only on the back places. It is therefore worth investing in a professional SEO strategy to make your web presence successful.

Since search engine optimization consists of various interlocking measures that must be continuously monitored and adjusted, a high level of perseverance is required from you. A successful SEO strategy requires two essential components: Patience to achieve long-term results and an accomplished agency like SEO Agentur Zürich, which develops a coherent and effective overall SEO concept that is optimally tailored to your company!

Search engine optimization helps you increase your presence on the Internet! Over 60% of marketers are convinced that a sustainable SEO strategy is the most efficient approach to drive traffic and increase awareness of their company. At SEO Agentur Wittibschlager we are not only convinced of this – as a competent online marketing agency we are aware of the essential importance of search engine optimization.

14 SEO lexicon – essential SEO terms simply explained

Knowledge of the most important terms is essential for successful search engine optimization. The SEO Glossary provides a comprehensive definition of black hat tactics, crawlers, link building, snippets and usability. If you are new to the world of search engine optimization, you can get a quick and easy overview here.

Anchor text

Anchor text, also known as anchor text, refers to the text that is embedded as a reference on a web page. A click on the anchor text leads the user to the target URL. The anchor text is visible to the user, while the URL remains in the background. This increases the readability of the content and improves the user experience.

Black Hat SEO

Black-hat SEO refers to unethical optimization techniques that violate Google’s guidelines. These methods aim to manipulate search engines and increase rankings through tactics such as link buying, misleading links or hidden text. This practice is not only unethical, but can also lead to serious penalties. The better alternative is white-hat SEO, which relies on ethical and sustainable methods to improve rankings.

Content / Content

Not only is content the central element of a website, but top-notch content adds value to users and ensures an enjoyable search experience. Both aspects contribute to improved positioning in search results. Moreover, websites that present authentic and user-oriented content gain increased attention and awareness, which can reduce the bounce rate.

Unique content versus duplicate content

is essential for a successful SEO strategy. However, be sure to avoid duplicate content, that is, copying existing text on other websites. Search engines evaluate this practice negatively and there may be legal consequences. Instead, rely on unique content!

Integration of external links (backlinks)

Incorporating external links, also known as backlinks, is a significant strategy for improving website optimization. In addition to a sufficient number of meaningful internal links, attractive backlinks are also required in order to positively influence the evaluation of the website by crawlers. Accordingly, a higher number of qualitative backlinks leads to an increased attractiveness and relevance of the website.

FAQ / Frequently Asked Questions

under the term Frequently Asked Questions, abbreviated FAQ or FAQs, you will find answers to frequently asked questions on a specific topic. These FAQs are an important component of high-quality content on a website. They offer considerable added value to visitors to the site, as they can get answers to their questions and problems quickly and easily.

Google Bots – Crawler – Spider

Google bots, also known as crawlers or spiders, are powerful computer programs that tirelessly search the Internet to find new content. But they do more than just search – they evaluate the quality of the pages and store them in the index. This way, the pages can later be assigned to the appropriate keywords to present the user with the best possible results in their search.

Headers / Subheaders / Subheadings

Headings and subheadings, also known as headers, are used to make web pages clearer and improve the readability of text. An SEO-optimized web page should contain only one H1 heading, but several sub-headings and sub-headings (H2, H3, etc.). By including keywords in the headers, you can also achieve better positioning in search engine results. H1, H2 and H3 are the names used in the HTML code to identify the different types of headers.

Index

The index is the directory where all the information and data of the crawlers (Google bots) are stored. These are also referred to as indexed. When a user makes a search query, the results are not output in real time, but are retrieved from the index. Thus, URLs that have been recently created and are not yet indexed may not be displayed to the user.

Keywords / Key words

Keywords represent an indispensable aspect of search engine optimization and are even the most significant factor besides content generation. Only with the adequate keywords, i.e. key words or search phrases, the website will be listed high up in the search results. In order to locate the appropriate search phrases, specific tools for keyword identification and investigation are recommended.

Link building

A website that is easy to use should have meaningful links. These include internal links, which lead the user to further subpages of their own website and thus provide them with additional information, as well as external links (backlinks). However, link building is not only about embedding links, but also about the importance of backlinks. External links to reputable sites add credibility to a website, which is a great advantage in generating leads.

Meta description

The description is a concise summary of the web page content and acts as a kind of compact introduction. Both the title and the description are presented to the user in the search results. The decisive factor here is that the more suitable and appealing the title and description are for the respective search term, the greater the probability that the user will call up the page.

“noindex”

Google bots mainly use links to find new content. To make their work easier, webmasters can create an XML sitemap that contains all content, links and URLs. If certain content should not be crawled – for example, broken or internal URLs – these can be hidden or even blocked for the bot using the “noindex” command.

Goal of SEO = achieve high ranking in organic search results

The primary goal of SEO is to achieve a high ranking in organic search results. These are unpaid and different from the paid search results lists. The latter are generated by SEA (Search Engine Advertising) such as Google Ads. In order to achieve a better ranking in the organic search results, various SEO methods are used.

Page speed (pagespeed) – loading speed

In addition to high-quality content and appropriate keywords, the speed at which a web page loads is one of the significant factors influencing search engine rankings. An Internet presence with insufficient page speed loses in terms of its positioning in the search results and records an increased bounce rate. This means: The number of users who leave the page prematurely is lower on a website with speedy loading times, as the majority of visitors find sluggish page loading or incorrect displays due to a lack of speed annoying.

Ranking factors

The placement of a website in search results is influenced by various ranking factors. These include the quality of the content, the use of relevant keywords, a well-structured website, mobile-friendliness and loading speed. Google alone has over 200 ranking factors, but most of them are kept secret to avoid manipulation.

Search Engine Result Page (SERP)

The abbreviation SERP stands for Search Engine Result Page, which means the results page of a search engine. Here, the user receives the most relevant results that match his search query. The goal of every business in SEO is to achieve a high ranking in SERPs to increase visibility, traffic and awareness.

Title (Title Tags)

The Title, also known as Title Tags, is an important part of the Meta Tags and belongs to the Description. It represents the headline that is displayed in the search results next to the short description. The title is of great importance, as it gives users a first orientation whether the page is relevant for them and provides the desired information or not. Therefore, the title should be formulated carefully and precisely to achieve a high click-through rate.

Unique / Content Content

Here it is again: the significant content on the website. Although the content primarily benefits the user and only then the search engine or search engine optimization, this does not mean that all content is equal. A first-class content is characterized by its uniqueness and is not already present on another page (keyword: duplicated content).

Links

Links play a crucial role in the optimization of websites. Both internal links, which lead the user to further information on one’s own page and thus ensure a longer dwell time, and external links, also known as backlinks, are of importance. It should be noted, however, that backlinks do not lead from one’s own site to another, but rather point from external sites to one’s own web presence. These inbound links are of great relevance for search engine optimization.

White Hat SEO Strategies

In contrast to the illegal black-hat methods, white-hat strategies aim at a legal optimization of search engine optimization. By adhering to the search engines’ webmaster guidelines, the white hat measures are used to improve the visibility of the website.

XML Sitemap

An XML sitemap represents a page or file that shows a clear outline of the web presence as well as its connections. Optimally, all content, links and web addresses are captured in the XML sitemap to allow search engine robots to quickly capture and index the page.

Yoast SEO

Yoast SEO is a WordPress plugin that helps improve the search engine optimization of websites. Yoast SEO can do a variety of things to improve the search engine optimization of WordPress websites. This includes, for example, analyzing content for keywords, optimizing meta tags and titles, generating XML sitemaps, and monitoring the readability of content.

A user-friendly Internet presence is characterized by well thought-out links. These include internal links, which lead to subpages of one’s own website and thus offer the user an additional information benefit, as well as external links (backlinks). However, linking includes not only the integration of the links, but also the significance of the backlinks. External referrals on engaging sites give a web presence more authority, which is a significant advantage in generating leads.

Target group oriented SEO

The target group is at the heart of every successful SEO strategy. Only those who know their visitors precisely can select suitable keywords and create an optimal user experience. It is therefore essential to define the target group precisely and to analyze their search intention as well as search terms used. Through a sound knowledge of the target group, SEO can be used effectively in the long term and positively influence the user experience.

SEO simply explained by the expert of SEO agency — SEO Expert

SEO Agency Wittibschlager

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Email: info@keinanzeigen.marketing

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SEO Agency Wittibschlager

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