Are you looking for a performance marketing agency Zurich? Want to learn more about performance marketing? Performance marketing is a form of digital marketing in which a user’s responses or transactions are measured and made visible. The measurements make it possible to improve advertising and thus increase sales. Performance marketing is a type of marketing that allows you to accurately measure success, adjust parameters, and compare investments. Performance marketing is conceivable and customizable for every company.
Performance marketing offers clear added value for advertisers thanks to its numerous advantages. If the amount of work is too high or if you cannot evaluate the large amounts of data on your own, you should get a performance marketing agency on board. However, this not only supports you with the analyses of the collected values, but also helps you with both the planning and the implementation of important marketing strategies.
Expected reading time: 16 minutes
- What does a performance marketing agency in Zurich do?
- What is performance marketing?
- Advantages performance marketing:
- Performance marketing is measurable, optimizable, modular and networked
- Areas of the Performance Marketing Agency Zurich
- Performance Marketing Process
- Measuring success with key figures
- Cost per Conversion (CPC):
- Full service agency in Zurich
- Billing models
- Effective performance marketing agency in Zurich with marketing strategy that works
- Opening hours of the SEO Agency Wittibschlager
- Some information about Zurich
What does a performance marketing agency in Zurich do?
Small businesses no longer have to sacrifice high sales on the Internet. Our Zurich-based SEO agency is a true performance marketing agency in Zurich that helps you build powerful campaigns that generate new inquiries and leads. We help you get the most out of it with minimal effort.
What is performance marketing?
Performance marketing is a digital marketing strategy that focuses on measurable results. Unlike traditional marketing, where spend is difficult to quantify, performance marketing uses metrics such as conversions, clicks, impressions, or other measurable results to evaluate the success of a campaign. It includes various tactics such as affiliate marketing, search engine marketing (SEM), paid social media advertising, and email marketing. Companies that use performance marketing use data-driven strategies to make their campaigns more effective.
Our performance marketing tool is the perfect solution for companies that want to optimize their online advertising efforts. With our tool, you can target and measure your marketing campaigns to maximize your performance. You get detailed insights into your key figures and can thus react quickly to changes. Precise tracking down to the smallest detail means you always know exactly which measures are successful and which are not. Our performance marketing tool saves time and money by allowing you to use your advertising budgets effectively and invest only in successful measures. Get our tool now and boost your online performance!
Advantages and disadvantages of performance marketing:
Our experts at the performance marketing agency in Zurich are here to help you understand this topic. Performance marketing offers many benefits, but also risks if not done carefully enough. Here we list all the advantages and disadvantages of performance marketing clearly.
Advantages performance marketing:
One obvious benefit of performance marketing is its measurability in terms of achieving goals. With the help of various parameters, detailed conclusions can be drawn for each aspect of a campaign and an overall picture can be obtained. This allows optimization measures to be taken that will be useful for similar situations in the future. In addition, performance marketing offers flexibility to change ads if they are not well received by the target audience. This allows resources to be invested in advertising that appeals to more people.
Companies have the opportunity with performance marketing to effectively manage their marketing budgets by choosing tactics that are proven to deliver results. At the same time, it is a real way to improve customer relationships and increase sales by listening to the target audience and their needs and creating personalized marketing messages.
Disadvantages of performance marketing:
Performance marketing is a form of advertising based on data analysis. Without this analysis, advertising campaigns cannot be optimized and success fails to materialize. It is therefore advisable to hire a specialist such as a performance marketing agency. Although costs may increase, increased sales will also maximize sales.
Performance marketing is based on technology and data, the availability and reliability of which can affect the effectiveness of the campaign. In addition, focusing on short-term results can have a negative impact on long-term branding and customer loyalty.
As performance marketing becomes widespread, competition for attention and clicks is fierce, requiring companies to bid higher for ad space in order to be visible. The focus is often on specific audiences and metrics, which can lead to creativity being compromised when creating marketing messages. By focusing too much on outcome measurements, companies risk losing sight of the needs and desires of their customers. Thus, they are unable to build long-term customer relationships and create a lasting brand.
Performance marketing is measurable, optimizable, modular and networked
The characteristics of performance marketing include:
Measurability
Performance marketing helps companies determine the results of their marketing campaigns by measuring metrics and outcomes such as conversions, clicks, impressions, cost-per-click (CPC), cost-per-acquisition (CPA), and more. Unlike traditional marketing methods, which are difficult to measure, performance marketing enables the clear recording and analysis of reactions and transactions of the target group, such as registrations, product purchases or newsletter sign-ups and clicks on advertising banners.
Targeted advertising & flexible optimization
Performance marketing campaigns aim to reach the right target group at the right time with the right message. Through the use of data and analytics, companies can determine exactly who their target audience is and which messages and offers are most effective. Performance marketing allows to customize various parameters such as the design of the ad media, the ad text or click offers. Continuous optimization can make the campaign successful. Performance marketing allows companies to flexibly design and optimize their marketing campaigns to respond to changing market conditions and consumer trends. Using data and analytics, companies can make changes to their campaigns quickly and effectively.
Networking, Integration & Personalization
A performance marketing agency combines marketing elements in a variety of ways to increase the success of marketing campaigns. Factors such as the awareness of the advertising platform and the click rate play an important role. Performance marketing campaigns can be integrated into a broader marketing strategy to maximize the success of the overall initiative. Companies can use various tactics such as SEM, email marketing, social media advertising and others to target their marketing messages. Performance marketing campaigns are often targeted to a specific audience and can include personalized messages and offers to best meet their needs and wants.
Areas of the Performance Marketing Agency Zurich
Performance marketing is an objective and a strategy used to help increase sales or attract new customers. However, “performance marketing” is primarily used in search engine optimization (SEO), search engine marketing (SEA) and display advertising, as well as in e-mail and affiliate marketing. But the principles of performance marketing also take effect in the area of social media.
It is possible to apply performance marketing in any available digital channel to achieve measurable results that increase the return on investment of marketing campaigns.
Search Engine Marketing (SEM):
Companies can use Search Engine Marketing (SEM) to present ads in search engine results and drive targeted traffic to their website in this way. SEM campaign results are measured by metrics such as cost per click (CPC), cost per acquisition (CPA), and conversion rate.
SEA (Search Engine Advertising) -search engine advertising:
SEA is used to create paid ads, also known as search engine advertising, to improve the ranking of your content in search results. The success of an SEA campaign is measured by the number of clicks and the cost per click.
Affiliate marketing:
Companies cooperate with partnerships that promote their products or services and receive compensation on each conversion to do affiliate marketing. The effectiveness of affiliate campaigns is determined by metrics such as conversion rate and revenue.
Social media advertising:
Companies have the opportunity to advertise on social networks such as Facebook, Instagram and Twitter to target their audience and attract visitors to their website. The effectiveness of social media advertising campaigns is measured by various metrics such as cost-per-click (CPC), cost-per-impression (CPM), and conversion rate. It is a unique marketing tool that helps companies strengthen their online presence and reach their target audience.
Social networks are a real way to drive advertising because they reach a high number of visitors and a diverse audience.
Email marketing:
Businesses have the ability to use email marketing to keep their customers up to date on special offers and news while driving traffic to their website. The effectiveness of such email marketing campaigns is evaluated using metrics such as open rate, click rate, and conversion rate.
Display advertising:
Display advertising is a graphic advertisement placed on a third-party website to appeal to the target audience. Companies can place ads on websites and other digital platforms to target audiences and drive traffic to the site. The impact of display advertising campaigns is evaluated using statistics such as cost-per-click (CPC), cost-per-impression (CPM), and conversion rate.
Retargeting:
SMBs, for example, can use retargeting technologies to retarget website visitors to win them back and get them to convert. The effectiveness of retargeting campaigns is evaluated using KPI’s such as conversion rate and yields.
SEO (Search Engine Optimization):
In order to achieve an improved ranking of its content, someone strives for search engine optimization. This includes building the website in a search engine friendly manner and using beneficial keywords that help rank and attract the target audience relevant to the advertiser.
Performance Marketing Process
The cornerstone of successful performance marketing is pure marketing. Depending on the goals set, different approaches can be reconciled to create what is known as the marketing mix. The most important tools here are: Search Engine Optimization (SEO), Search Engine Advertising (SEA), Display Advertising, Email Marketing, Affiliate Marketing and Social Media Marketing.
Objective / Marketing Goals:
The company must set its goals and KPIs for the marketing campaign at the beginning of the process to measure conversions, clicks, impressions, cost per conversion (CPA) or cost per click (CPC). These objectives must be clearly and specifically defined to ensure the correct selection of the target group and marketing activities. Likewise, it is essential that realistic and achievable goals are set in order to make sense of the evaluation that follows the campaign and to measure success. This is the only way to avoid frustration.
Selection of channels and tactics / creation of promotional materials:
The company must select the channels and tactics that best fit its goals and target audiences, and create creative promotional materials that engage and motivate the target audience to click on the ads and go to the company’s website.
Controlling, performance measurement and optimization:
Controlling represents a significant advantage of performance marketing over traditional marketing, as it provides information about the success of a campaign shortly after its launch. It also provides information about the target audience for improved targeting. The company’s performance must be constantly evaluated and optimized to ensure that the goals set are achieved. Therefore, various analytics tools are used to monitor KPIs such as clicks, conversions or cost per conversion or cost per click. This data makes it possible to optimize ads or landing pages, individualize audiences, and share tactics to achieve better results.
The company must prepare regular reports to document and report on the results of the campaign. For example, reports can include key KPIs, spend, ROI, and optimizations.
Google Analytics: SEO analysis at the highest level!
Measuring success with key figures
Measuring success in performance marketing is predominantly done through various metrics, also known as key performance indicators (KPIs). Here are some of the most significant metrics that can be used to apply to performance marketing:
As already mentioned, controlling is of great importance in a performance marketing agency. The collected data form a meaningful basis for later analyses. When collecting data within a campaign, various key figures are of particular relevance. These are important indicators of the success of the campaign.
Conversion Rate (CR):
The conversion rate describes the ratio between the number of visitors to a website who perform a certain action and the total number of visitors. A higher conversion rate means that more visitors become customers. Conversions can include various actions, such as buying a product, registering on the website, or subscribing to a newsletter. The calculation is usually done as a percentage by dividing the number of conversions by the total number of page visits and multiplying the result by 100.
Cost per Conversion (CPC):
The cost per conversion shows how much money had to be invested to achieve a single conversion. A low CPC signals that the campaign is more economical. The conversion cost or CPA indicates how much money was spent on each new customer. With the help of tools like Google AdWords, you can perform an accurate cost analysis. Before placing an ad, advertisers can set a maximum CPA bid. This means that you first specify a maximum amount you are willing to pay for a new customer. Costs are only incurred if a new customer is acquired as a result of the advertising.
Return on Investment (ROI):
ROI indicates the relationship between the revenue generated by a marketing campaign and the costs incurred to implement it. A positive ROI means that the campaign is profitable. This indicator is an important factor for the success of a campaign.
Click-through rate (CTR):
The click-through rate (CTR) indicates the ratio between clicks on an ad and the number of impressions (ad views). A higher CTR means that the ad is more relevant and appealing to the target audience. This measure is mainly used for banners and shows the ratio of clicks on an ad to the total number of ad impressions displayed. For example, if there are 20 clicks for every 1000 banners displayed, the CTR is 2%. Through CTR, you can easily measure the success of an ad. A low CTR may indicate poor ad design or incorrect placement. By taking these factors into consideration, you can continuously improve your ads and achieve a higher CTR.
Traffic:
The term traffic describes the visit to your website. If you have a lot of visitors on your site, it is called high traffic. This is an important indicator to measure whether your ads have sparked users’ interest to visit your site. A user-friendly design of your website and successful advertisements lead to an increase in traffic.
Cost per Click (CTR):
The cost per click depends on the click-through rate. This is a billing method where you only incur costs when a user clicks on the ad. A mere impression, i.e. that the customer can see your advertising, is not charged in this case.
Performance marketing is a strategy designed to maximize revenue and ROI and includes various online marketing efforts.
SEO Experte & Inhaber der SEO Agentur Zürich: Sven Wittibschlager
Full service agency in Zurich
Our focus at our performance marketing agency in Zurich is clearly on your success on the Internet. That is why we are committed to you and your goals every day. Our knowledge and experience from countless successfully completed projects give us the confidence and assurance that everything we do is effective. If you choose us as your full-service agency, we will gladly take responsibility for your search engine ranking and promise to use our expertise to place you in the top 10 within 12 months.
Billing models
There are different types of billing models for performance marketing. The most common are Cost per Click (CPC), cost per action (CPA), cost per lead (CPL) and cost per sale (CPS).
With CPC, companies pay a fixed amount per click; with CPA, they don’t pay until a user performs a specific action; with CPL, they don’t pay until a user submits contact information; and with CPS, they don’t pay until a user makes a purchase through the ad.
Effective performance marketing agency in Zurich with marketing strategy that works
Performance marketing is an effective strategy for achieving measurable success. An effective performance marketing agency will help you achieve your goals. When developing a strategy, make sure it is clearly articulated and understandable to everyone involved. In addition, you already include your relevant target group as well as other interested parties here.
It is important to plan marketing activities in advance for effective action. To do this, you must first ask yourself what values your brand embodies and what your mission and vision are. Brainstorming can help unite existing ideas with new ones. You should also consider whether the marketing efforts you are considering fit your mission statement. If you have a clear idea of what your company stands for, it will be easier for you to make the right marketing decisions.
Our Performance Marketing Agency Zurich is there for you!
Opening hours
Opening hours of the SEO Agency Wittibschlager
| Monday | 9:00 AM - 5:00 PM |
| Tuesday | 9:00 AM - 5:00 PM |
| Wednesday | 9:00 AM - 5:00 PM |
| Thursday | 9:00 AM - 5:00 PM |
| Friday | 9:00 AM - 5:00 PM |
| Saturday | 9:00 AM - 5:00 PM |
| Sunday | 9:00 AM - 5:00 PM |
Some information about Zurich
More info
