It is highly recommended to increase the security of your website by installing an encryption method called Secure Socket Layer (SSL), even if you do not sell any products or services. SSL protection encrypts all data exchanged between you and your visitor, which includes information that may not immediately be considered sensitive, such as login credentials and email addresses.
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What is SSL encryption?
The Secure Socket Layer (SSL) is a technology of encryption. This establishes a secure connection between your website’s server and your website visitor’s web browser. This protects information that is transferred between the two. If your website is not secured, third parties could intercept the transmission of data such as credit card numbers, usernames, passwords, and other sensitive information.
SSL encryption offers you many advantages:
Your search engine optimization will be improved as search engines prefer encrypted websites. In addition, your visitors will be able to see the green lock icon directly in their browser, indicating that they are on a secure page. This, in turn, helps to increase the trustworthiness of your website. In short, SSL encryption is an indispensable part of protecting your user data and improving the user experience and trustworthiness of your website – whether you offer products or services or not.
How do I find the right expert for SSL encryption & search engine optimization in Zurich?
As a webmaster, it is important to use SSL encryption, even if you do not offer any products or services through your website and therefore do not collect any personal address or payment data!
There is a common belief that only websites that sell products or services and collect credit card or similar payment information need SSL encryption.
But what benefits can SSL encryption offer small business owners?
It can be said that using SSL encryption is essential for small businesses to protect their customers’ data, strengthen their online image, and protect their business from potential risks and regulatory violations.
HTTPS encryption provides you with an important level of security to protect the data you transmit on the Internet. It confirms the authenticity of the websites, ensures that your data remains intact, and encrypts all communications to make sure that your data is private and secure. It protects you from phishing attacks, where dubious websites try to elicit confidential information from you. It also protects you from attacks that steal or manipulate data. In conclusion, it ensures that all data exchanged between you and a website is encrypted and thus protected from eavesdropping.
A standard SSL certificate only provides protection for a single domain. This allows you to protect www.ihrewebsite.ch, for example. If you want to secure not only a primary domain, but also all associated subdomains such as forum.yourwebsite.ch, store.yourwebsite.ch and members.yourwebsite.ch, you need a so-called wildcard SSL.
SSL encryption – security creates trust
Customers today are more sophisticated and better informed, so they know what to look for to tell if a site is protected. SSL encryption offers the perfect solution for this. Installing an SSL certificate on your website not only encrypts your customers’ data, but also confirms your identity as the legitimate and verified owner of your website. With an SSL certificate as a provable qualification that you are who you say you are, you create trust with your customers!
Websites that are not equipped with SSL encryption can no longer be accessed due to the security settings of various browsers.
FAQ about SSL encryption
Do websites that do not require disclosure of billing information require SSL encryption?
Search Engine Optimization Expert: As a rule, it is recommended that all websites, including those that do not require the transmission of billing addresses, use SSL encryption. This encryption can protect data of their users.
Do you need SSL encryption if there are no online sales?
Search Engine Optimization Expert: SSL encryption technology should also be implemented for websites without online sales. This creates trust and thus also increases visibility.
Is SSL also important for a blog?
Search Engine Optimization Expert: Yes, SSL encryption is also important for a blog. A blog may also collect personal data, such as comments with names and email addresses. The data security of the users should be guaranteed
Is SSL important for WordPress websites?
Search Engine Optimization Expert: Yes, SSL is important for WordPress websites. WordPress is a popular content management system and many websites are created with WordPress. SSL encryption is beneficial for WordPress websites as it makes the transmission of sensitive data secure and increases users’ trust in your website. SSL encryption protects, for example, the transmission of login data and other sensitive information. It can also prevent third parties from modifying or manipulating content that is transmitted through your website.
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