Our media agency in Zurich is the perfect choice if you want to run an effective cross-media campaign in social media and maximize your reach – all within your set budget! Our media agency is responsible, among other things, for publishing advertising campaigns via media such as newspapers, social media and radio.
Expected reading time: 18 minutes
- Competencies of a media agency Zurich: cross-media campaigns as well as advertising on social media
- Select optimal media channels
- Media analysis
- Advertising budget
- Media agency Zurich: Creates and manages the advertising campaigns
- Advantages of social media and digital marketing
- Classic advertising of the media agency Zurich
- Media agency for Zurich analyzes your target group
- Creative services of the media agency Zurich
- The creative services of our media agency Zurich may include the following:
- Concept development
- Design
- Text creation
- Production
- Storytelling
- Social media campaigns
- Event Marketing
- Consulting
- Costs for media analysis and media selection
- SEO Agency versus Media Agency
- Effective & comprehensive marketing strategy thanks to the cooperation of our online marketing & media agency in Zurich
- Opening hours of the SEO Agency Wittibschlager
- Some information about Zurich
Competencies of a media agency Zurich: cross-media campaigns as well as advertising on social media
We are a media agency. This means that we help companies implement and optimize planned advertising campaigns.
As a media agency and social media agency in Zurich, we can plan and implement cross-media campaigns by combining different channels and platforms to communicate a consistent brand message and reach a wider audience. We analyze the performance of the campaign in real time and optimize it continuously to achieve the best possible results for our customers.
The advertisements that surround us everywhere every day are not chosen at random. A media agency is responsible for planning and publishing advertising in various media and ensures that companies achieve the greatest possible reach with their campaigns to the right target group without overspending the advertising budget. In this article, we provide you with further insights into the overall media planning of a media agency.
The main task of a media agency is to plan and publish advertising campaigns. Through an accurate analysis of the media landscape, the agency can decide where to place the advertisement in order to more efficiently target users who might be interested in the advertised product.
By using multiple channels, you can increase your reach and visibility to reach a larger audience. By using social media, you can achieve a higher level of interaction with your target audience. These channels allow you to interact directly with your customers, get feedback and build a relationship with them. By targeting your audience, you can strengthen the relevance and effectiveness of your advertising campaigns. This can help convey messages consistently across channels, which in turn can strengthen brand perceptions. It is also possible to better evaluate campaigns and make them measurable.
Depending on customer needs, our competencies may vary, but generally include:
Select optimal media channels
The second main task of a media agency is media selection. This is directly related to the media analysis discussed so far, as the distribution plan is finalized here. Media selection involves making precise decisions about advertising media and commissioning them, taking into account the available advertising budget.
The task of our media agency in Zurich is to select the optimal media channels to reach the desired target group. These include TV, radio, print, online and social media. Finding the right advertising media for your offer is crucial before you start planning, buying and implementing further promotional activities. Classic media such as print, TV and radio advertising can be helpful here. Especially if you need support in recruiting new workers. Finding the right advertising media for a project is crucial when planning further steps and advertising measures. Recruiting new workers requires appealing recruitment advertising on the appropriate channels – local platforms such as daily newspapers are particularly effective here.
Social media has become an important area and linchpin for media agencies in recent years. On Instagram, Facebook and other lesser-known platforms, modern start-ups, first-time product developments, technical innovations or exciting service offerings can be specifically advertised. It always depends on which target group is to be addressed and where they are most likely to be. The guerrilla marketing of a media agency, for example, ensures that even those consumers who are otherwise difficult to reach are addressed via unconventional channels.
A media agency offers more far-reaching advertising and marketing opportunities than simply placing online and offline ads. It can make sense to host events that promote both reputation and proximity to the company, appealing directly to the target audience. A media agency provides detailed advice on any ambient media measures. The aim is to be able to present the offer directly to potential customers. Depending on the target group, different locations are visited, such as schools, B2B companies or suitable trade fairs.
Data Analysis
Our media agency collects and analyzes data on the advertising campaigns in order to evaluate and optimize the performance and effectiveness of the campaigns.
Media analysis
Media analysis comprises a wide range of data relating to media use. In addition to analyzing the use of press media such as daily newspapers and magazines, we also survey people about advertising on radio stations, billboards and online media. In addition to this direct or indirect questioning of media consumers, technical measurements are carried out, such as tracking via GPS or counting page views of a website. This recording is particularly relevant for media agencies, as it enables them to better assess the effectiveness of certain advertising media and measures and to take an even more targeted approach to campaign dissemination.
Media purchase
Our agency buys the advertising space and publications in the selected media channels to reach the desired target group. The aim here is to use advertising budgets effectively and efficiently.
Advertising budget
It is necessary to determine the advertising budget for the coming fiscal year in advance. With a higher budget, media agencies have more opportunities to publish the advertising campaign on different platforms and media. This increases the marketing reach and spread. Determining the advertising budget is part of internal financial planning and should be determined beforehand.
Media agencies are faced with the major challenge of distributing advertising as efficiently as possible across the advertising media in order, in the best case, to generate many customers for the company. The biggest hurdles here are the prior assessment of the advertising impact. Unfortunately, if the goals of a campaign are not met, the company will invest more in advertising and paying advertisers than they will get out with new sales from that campaign.
The best way to minimize risk in marketing is to engage a financial advisor to determine how much money can be spent on the overall marketing process for the fiscal year. The allocation of this advertising budget and the use of the funds is determined either successively or simultaneously by the media agency; successive allocation is common here. In this process, the total advertising budget is first determined and only then distributed.
Media agency Zurich: Creates and manages the advertising campaigns
Mediaagentur Wittibschlager creates and manages advertising campaigns for its clients. This includes planning, implementing and monitoring campaigns to ensure they achieve the desired results.
Advantages of social media and digital marketing
We would like to introduce you to the benefits of social media and digital marketing. In addition, we do not want to forget the classic media and therefore explain to you in which cases a print advertisement or a radio spot could be more efficient than online advertising.
Digital marketing and social media enable companies to reach a broader audience and expand their reach. By placing ads based on factors such as demographic characteristics, interests, and behaviors of the target audience, companies can target them. Compared to traditional advertising methods, digital marketing strategies can have lower costs. Social media and digital marketing make it possible to get real-time feedback from customers, which can help companies continuously improve their products and services. Through the use of social media and digital marketing, companies can interact with their customers, building a stronger relationship with them. Furthermore, digital marketing helps to increase a company’s visibility and its presence in search engine results.
When it comes to reaching specific target groups, it is important for media agencies to offer a wide variety of advertising spaces and platforms. Especially for niche products, it is crucial to know the digital places where this target group is most likely to be found. These can be unknown platforms or websites.
In addition to these advantages, however, a media agency in Zurich should also keep an eye on the disadvantages of advertising via social media and other digital platforms and try to eliminate these as far as possible Although online marketing seems to be inevitable for some companies, the shift towards digitization and the increased use of social media also harbors disadvantages.
Email newsletters, pop-ups and tightly integrated ads have the following advantages:
- Almost unlimited range
- Direct target group approach (low wastage)
- Often cheaper than other advertising measures
- Many design options (image/text/sound/video) Advertising can also be flexibly optimized at a later date
Classic advertising of the media agency Zurich
Traditional advertising includes all print products such as daily newspapers, special-interest and trade magazines, as well as visual and audio advertising spots on television, cinema and radio. These media have different advantages and disadvantages; however, a big pro for traditional advertising media is that they have stood the test of time – especially for companies with an older target group that is not active online. Media selection should therefore also take into account that traditional channels are efficient.
Classic advertising reaches a broad target audience and has a high reach. Traditional media have long been part of people’s daily lives and are familiar and credible. With traditional media, advertisers can target a wide range of audiences, from children to older adults. Creativity: Classic advertising also allows for creative ideas and makes it possible to establish an emotional connection with consumers. Traditional advertising can be expensive, especially for businesses with limited budgets. It can also be perceived as intrusive and disturbing, especially on television and radio.
Newspapers and magazines
Daily newspapers offer companies the opportunity to publish advertising at short notice and on schedule, but targeting is imprecise. Trade magazines are not primarily aimed at advertising, but to provide information on current topics in an industry; buyers are more likely to want to read the articles and thus skip or even overlook the advertising. This problem also occurs frequently with daily newspapers, which is why a one-time ad often has little success. A media agency placed the ad as conspicuously as possible to attract more attention from readers.
Television commercials & cinema of the Media Agency Zurich
Big brands often promote their products in TV commercials or in the cinema. Professional, audiovisual spots are an important factor for the recognition value of a company and are responsible for keeping the products in the minds of consumers. In order to correctly represent the brand with your characteristics, a professional advertising agency should be hired to create the spot together with the company.
Television and cinema advertising can be advantageous due to the high reach; however, niche companies may experience inaccuracies in targeting. Local businesses have the opportunity to show advertising only in the local cinema. This strengthens customer proximity and appeals to regional target groups.
Radio advertising
A media agency in Zurich can also recommend radio as an advertising venue for companies in the region. This has the great advantage that even small companies without mail-order or online sales capabilities get a fairly large platform that exclusively targets consumers in the vicinity. In addition to local proximity, the lower costs of radio advertising also speak in favor. Depending on the station and the broadcasting time, there can of course be large differences here as well, but medium-sized companies can usually afford these costs. Unfortunately, there are also disadvantages with advertising on the radio, because it is difficult to address a specific target group here. However, media agencies make sure that the spot is designed as appealingly as possible and runs at good times so that many different target groups are reached.
Outdoor advertising – posters, imprints on car…:
Advertising agencies can help with the design of large-scale posters. However, an appealing concept is very costly and therefore unsuitable for companies that prefer long advertising messages.
Media agency for Zurich analyzes your target group
Analyzing the target group in detail is essential for our media agency to understand who the customers are and how best to reach them. This is how you target advertising campaigns specifically to the target group. The target group must first be precisely defined by our media agency in Zurich in order to better control the media. Although you already have an idea of the group of people to be addressed, an analysis is inevitable. It shows the customers who were actually interested in the offer in the past.
Once the target group is defined, steps can now be taken to publish the advertisement in appropriate media and address potential customers directly. For a wider reach and a younger target group, appropriate measures can be taken in the course of media selection and planning to promote campaigns on social media, for example. If you want to present your company to as large a new target group as possible, you should opt for online advertising or a coordinated media mix. Cross-media campaign planning by a media agency helps to design advertising to reach as many people as possible.
Creative services of the media agency Zurich
We also offer creative services such as the creation of advertising materials or the development of advertising concepts. The creative services of our media agency relate to the development and implementation of creative concepts and content designed to appeal to our clients’ target audience and achieve a positive impact.
The creative services of our media agency Zurich may include the following:
Concept development
Our agency develops creative concepts for advertising campaigns that are tailored to the needs of the client and the target group.
Design
An expert creates visual elements such as layouts, designs and illustrations that can be used to implement the campaign in various media channels.
Text creation
A specialist writes persuasive texts for advertisements, commercials or other promotional materials designed to appeal to the target audience and motivate them to take action.
Production
The media agency in Zurich produces videos, images or other creative content for the implementation of the campaign in various media channels.
Storytelling
Our agency develops a story that appeals to the target audience and conveys the client’s message.
Social media campaigns
We develop and execute social media campaigns that are tailored to our clients’ needs and target audience.
Event Marketing
A media expert designs and organizes events to promote the client’s brand and engage with the target audience.
Consulting
We advise our clients on the best ways to achieve their advertising goals. This includes, for example, budget planning, channel selection and campaign strategy. Our agency’s consulting services can vary greatly depending on the client, as we tailor our services to the needs and requirements of our clients. We conduct a comprehensive needs analysis to understand the specific requirements of our clients and its target audience. Based on the needs analysis, we define the goals that our customers want to achieve. We then create a media plan aimed at achieving our clients’ goals through the optimal selection and placement of advertising media in various media channels such as TV, print, online or out-of-home. After our clients’ approval, the media plan is implemented and we monitor the performance and impact of the campaign in real time. If needed, the plan will be adjusted to ensure that goals are met. After the campaign is completed, we conduct a success analysis to evaluate whether the campaign was successful and what lessons can be learned for future campaigns.
Costs for media analysis and media selection
Media agencies in Zurich get their revenues primarily from customers. Depending on the billing model, there are different ways for the media agency to bill for its services. Either the clients pay a flat fee or a project fee; in the first model, a total amount is determined before the start of the assignment, which is usually invoiced to the client on a monthly basis.
The costs that can be incurred for hiring a media agency vary greatly. This is due to different requirements of female clients and the type and scope of services. Just as the duration of the contract plays a role here. There is no fixed price structure, because each client has different needs. Some agencies charge a monthly fee based on the percentage of the client’s advertising budget. Others, however, charge a fixed fee or a combination of both. As a rule, the costs range from several thousand to several tens of thousands of francs per month.
The project fee is closer to the actual effort of a media agency in Zurich. Here, the client pays a certain hourly rate to the agency and thus has to pay less for less work. One disadvantage of this billing model is that the total costs are only determined in retrospect and can therefore be higher than previously planned.
SEO Agency versus Media Agency
As an SEO agency in Zurich, we focus on optimizing our clients’ website and content to achieve better visibility in organic search results. We work closely with our clients to develop a comprehensive SEO strategy that includes on-page optimization, keyword research, link building, content optimization and technical optimization.
As a media agency, on the other hand, we offer a broader range of services, including the planning, implementation and optimization of advertising campaigns across various channels such as TV, radio, print, online display advertising and out-of-home media. We work closely with our clients to develop a comprehensive media strategy, keeping budget and target audiences in mind for maximum impact and return on investment.
Effective & comprehensive marketing strategy thanks to the cooperation of our online marketing & media agency in Zurich
Our experts at the online marketing agency in Zurich focus on developing and implementing online marketing strategies for our clients. This includes various tactics and channels such as search engine marketing, social media marketing, email marketing and content marketing. The online presence of our customers is important to us. For this purpose, we offer various services, such as search engine marketing, social media marketing, email marketing and content marketing. We always develop individual strategies to achieve the specific goals and needs of our customers.
However, we offer a broader range of services, including the planning, implementation and optimization of advertising campaigns across various channels such as TV, radio, print, online display advertising and out-of-home media. We work closely with our clients to develop a comprehensive media strategy.
Opening hours
Opening hours of the SEO Agency Wittibschlager
| Monday | 9:00 AM - 5:00 PM |
| Tuesday | 9:00 AM - 5:00 PM |
| Wednesday | 9:00 AM - 5:00 PM |
| Thursday | 9:00 AM - 5:00 PM |
| Friday | 9:00 AM - 5:00 PM |
| Saturday | 9:00 AM - 5:00 PM |
| Sunday | 9:00 AM - 5:00 PM |
Some information about Zurich
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