Google Analytics - worth knowing Google Analityics 4 I 2023

About two years ago, Google Analytics 4 was launched to meet the rising standards of measurement and help businesses succeed. Today it was announced that Universal Analytics will be shut down next year, and the news caused wonder, anger and suspicion among many.

Experience the full potential of Google Analytics and use the possibilities of SEO Agentur Wittibschlager to improve the performance of your website. This powerful and easy-to-use web analytics service from Google allows you to learn details about your visitors, such as session duration, bounce rate, account creation, content sharing, and campaign tracking. Google Analytics can be used to optimize your online marketing strategies and take your website to a higher level.

It’s understandable that people don’t always like to accept new and unfamiliar things, but the fact that Universal Analytics is turned off remains. Google Analytics 4 offers a great opportunity for any business to stay on top of things and optimize their web presence by providing comprehensive insights into important aspects, while adhering to privacy policies.

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Google Analytics function
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Google Analytics function

To measure the experience of your website visitors, you can use Google Analytics to collect data such as page views, bounce rate, dwell time, and source of visitors. To use this tool, you need to create an account and place a tracking code on your website. Through the use of cookies, this code stores and sends your users’ interactions to Google.

Users can view the collected data in the user interface, displaying different aspects of website usage, for example, the number of visitors, dwell time, bounce rate, most popular pages, visitor origin, etc., in reports and charts. It also offers advanced features such as creating audiences, customized reports and linking Google Analytics with other tools and platforms. This tool provides businesses with a means to better understand how their website is being used, so they can improve their online marketing strategies and the user experience on their website. To include a tracking code in, you need to perform the following steps

Google Analytics for sustainable success

As of July 1, 2023, Universal Analytics will no longer collect, process, or analyze hits, tracking, or data. Only Analytics 360 properties will remain until October 1, 2023. Properties in Google Analytics include websites, a mobile app, or a blog, each of which has a unique tracking ID. After July 1, 2023, you will still have access to the data in Universal Analytics for about 6 months.

What info does Google Analytics provide?

Google Analytics provides companies with a variety of insights into how visitors use their website. This allows them to gain a better understanding of usage and thereby improve their online marketing strategies and user experience on their website.

Some of the key insights include: the total number of people who accessed the website, the number of pages viewed, the percentage of visitors who leave the website without further page views, the average time a visitor spends on the website, insights regarding the origin of visitors, details about page views, dwell time on specific pages and bounce rates on the same, as well as information about the type of devices used.

Google Analytics 4

Google Analytics 4 (GA4) is the latest generation, web analytics tool from Google that helps website owners understand and optimize their online presence. Released in 2020, GA4 outperforms its predecessor, Universal Analytics (UA), due to an event-based model that enables more detailed data collection and better user interaction analysis. Furthermore, GA4 offers improved integration with other Google tools, including Google Ads and Google BigQuery.

Google Analytics 4 allows website operators to maintain control over data collection and ensure that it is in compliance with current privacy policies. It provides a powerful way to gain insights into user behavior and online presence optimization.

Prospects, website visitors, and customers have completely different expectations of a brand experience these days than they did just a few years ago. This means that companies and online stores need to rethink metrics to reflect the complex and cross-platform behavior of a user. Google Analytics 4 aims to both meet the needs of the future and protect user privacy by introducing new types of data.

It allows you to collect data across platforms and combines different sources such as websites and apps. Since it uses an event-based data model instead of cookies, the measurement accuracy is high and the privacy preservation provided can be said to be comprehensive. One example is that Google Analytics 4 does not store IP addresses and thus complies with international data protection regulations. In order to take advantage of the new tool, it is recommended to create the necessary historical data for SEO analysis, familiarize yourself with the new measurement features and set up appropriate properties before migrating from Universal Analytics to the new Google Analytics 4.

What info does the “Overview” report provide

The “Overview” section gives you a deep insight into the performance of your website. Get a summary of the most important metrics that give you a quick overview of your website’s usage and performance.

In the “Overview” area you will find the following data, among others:

Number of sessions: The total number of sessions that have taken place on your website.
Users: The total number of unique visitors that came to your website.
Page views: The total number of page views made to your website.
Bounce Rate: The percentage of visitors who visit only one page on your website and then disappear.
Average dwell time: The average time visitors spent on your website.
Bounce rate: The percentage of visitors who left your website without interacting.

Criticism

Despite the many advantages that Google Analytics offers as an extremely useful tool for obtaining information about the use of a website, criticisms have also been voiced by various users and experts.

Some users express concern about the ways in which Google when using cookies. Companies need to adapt privacy statements and practices accordingly to address these concerns. However, Google Analytics does not always collect all the necessary data to provide a complete analysis of visitor usage and behavior. This data may not only include scroll depth, mouse character assignments, and activity within videos, but may also be necessary for more detailed analysis. However, errors in the data can be caused by various factors that are not captured by Google Analytics. It is also not fully integrated with other systems and platforms, making it difficult to connect and explore its data with other data sources.

Criticism: Google Analytics 4

Switching to Google Analytics 4 is certainly a challenge and cannot be avoided. This new beginning is difficult, as it says in the famous poem by Hermann Hesse: “And there is a magic in every beginning”. However, Google Analytics 4 also brings many potentials so that you can meet the legal requirements and the demands of your customers. In addition, Google Analytics 4 has event-based and cross-platform measurement models, data-driven attribution, data collection management with respect to privacy regulations, predictive insights through machine learning, and full integration with other Google products on the web and in apps. Want to ensure a smooth transition or get started in the world of Google Analytics 4?

Google Analytics for advertising campaigns

Link your Google Analytics and Ads account to support and improve your advertising campaigns as follows:

Create landing pages in Google Analytics to monitor the success of each project and use UTM parameters to identify traffic from specific campaigns.
Create reports to analyze the effectiveness of your campaigns and use the insights gained to optimize your advertising and achieve better results.
Understand your audience better by using the information from Google Analytics, and adjust your campaigns accordingly to target the right people.

The “Real time” window

The real-time window is a crucial resource for optimizing website performance, as it allows changes to be observed in real time and quick adjustments to be made.

Google Analytics’ real-time window allows users to directly track current website activity. This useful tool provides a clear summary of the number of visitors, page views, outstanding pages, referrals and search terms that lead to your website. It allows you to quickly react to changes and see which pages are the most visited, which referrals and keywords are the most successful, how visitors move around your site and what actions they take on your site.

Google Analytics area: visitor sources

The Visitor Sources page provides the ability to compare the performance of diverse traffic sources to make the most influential channels more efficient. In addition, it also helps to identify issues or errors in traffic generation, which allows for more customized implementation of marketing strategies. This area provides an overview of where users come from, the channels they use to get to the site, and how they behave there. It contains numerous reports that provide information about where visitors come from.

Google Analytics – Overview

This section provides an overview of key visitor sources, including direct traffic, search engines, referrers and more.

Google Analytics – Source/Medium

Here you can get information about the websites or campaigns that brought users to your website.

Google Analytics – Search engines

Here you are informed about which search engines users came to your website from, including the search terms used.

Google Analytics – Social networks

Social networks provides information about the social networks from which users have reached your website.

Google Analytics – Campaigns

This section shows from which online marketing campaigns visitors came to your website.

Google Analytics – References

Here you are informed about the websites from which users have reached your website.

Google Analytics area: Content

In Google Analytics, the Content section is a resource that allows users to monitor the effectiveness of their website content. This sector provides an overview of which pages or elements are visited the most, where the visitors come from and how long they stay on the page.

The “Content” section allows you to increase your website’s success rate and improve navigation by identifying what resonates well with your target audiences and what needs improvement. It also gives you the opportunity to better target your content to the needs of your audience.

There are various evaluations that provide information about the performance of the content, e.g.

Overview

Overview: provides a concise summary of essential metrics such as the number of page views, bounce rate, average dwell time, etc.

Pages

Pages: shows the pages of your website that are visited most often, along with the respective page views, bounce rate and average time spent on the site.

Content groups

Content groups: allows you to organize the content of your website into groups and record the performance of each group.

Reference chain

Referral chain: shows how visitors move through your website.

Referral search engines

Referral search engines: lists the search engines from which visitors came to your site and the search terms that were used.

Reference pages

Referral pages: lists the pages from which visitors came to your website.

Google Analytics area: Events

The “Events” section allows us to better understand and optimize our users’ interactions on the website. We identify which events work best and where there is room for improvement. In addition, the events help identify problems or errors in user interaction and adapt the website to the users’ needs. This area is a valuable feature as it allows users to monitor the way visitors interact with their website. Events allow you to capture what actions users take on your website, such as clicking buttons, watching videos, or downloading documents, so you can gain a better understanding of their interactions without requiring page views.

The “Events” section contains various reports that provide information about the events, e.g:

Overview: provides a summary of the most significant metrics related to events, including counts, rates, and average interaction time.
Events: names which events occurred on your website, including number, rates, and average interaction duration.
Referral events: reveals from which pages the events on your website were triggered.
Referral search engines: reveals which search engines visitors came to your website from and what events were triggered on your website.
Referral campaigns: reveals from which online marketing campaigns visitors came to your website and what events were triggered on your website.

Google Analytics area: Conversions

The conversion section in Google Analytics allows users to track successful actions on their website to understand and improve their website’s success rate. With conversions, you can see how many times a product was purchased, someone signed up for a newsletter, or a contact request was sent.

The Conversions section contains various reports that provide information about conversions:

Overview: This part provides a summary of key metrics for conversions, such as number of conversions, conversion rate, and average value of a conversion.
Goals: Here you can control the predefined goals of your website, including number of registrations, number of downloads or number of sales.
E-commerce: Look at your website’s e-commerce transactions, such as sales, revenue, and average cart size.
Multi-channel funnels: The “Conversions” section in Google Analytics highlights the number and percentage of visitors who achieve specific goals, such as purchase completions or form submissions, on a website.

What does the “Target group” area in Google Analytics show?

In the “Audience” section of Google Analytics, you can view various information about your website visitors, such as:

Demographics: Here you can get insights into the age and gender of your visitors. –
Interests: Here you can gain insight into what interests your visitors have based on the websites they have visited in the past.
Behavior: Here you get information about the behavior of your visitors on your website, e.g. the number of visits, the average dwell time and the bounce rate.
Technology: Here you can gain insight into what devices, browsers, and screen resolutions your visitors are using.
Location: Here you can get insights into the location of your visitors.

Owner of the SEO Agency Wittibschlager

Owner and SEA Online Marketing Nerd S. Wittibschlager
I and my team bring your website to the top of Google and Co. In just a short time you will gain more customers and increase your success!

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