What are meta tags?
It’s the numerous details that collectively have a significant impact – especially on search engines! Our team of experts at SEO Agency Zurich will optimize your website in every respect. Learn all about the art of meta tags here.
Our Google experts would love to tell you more about the details behind meta tags. Read on to find out more!
Even in the age of artificial intelligence, the amount of data is immense. Automatically identifying what a website is about is practically impossible for the search engine. Therefore, one relies on small tools, such as the meta tags. The goal here is to provide the search engine with information about the website in question and its content in order to achieve the best possible ranking for the website operator. In other words, users of the search engine should find their own website as high up in the search results as possible. Besides the important keywords for SEO (Search Engine Optimization), meta tags are an effective way to deliver information to the search engine.
Meta tags: interesting facts about the meaning of the different forms
Why are meta tags of great importance? To achieve a strong impact, many small details play an important role – especially for search engines! Our team of SEO experts in Zurich will take care of all aspects of optimizing your website. In this context, you will learn more about the art of using meta tags, also known as meta data. They are indispensable for a top ranking on Google. Although it is easy to create meta data, it is difficult to create good meta data. We will be happy to help you with this.
Forms and functions
There are different types of meta tags, such as the keyword tags, but nowadays most search engines do not take them into account. Robots tags, which give crawling instructions to search engines, are also a form of meta tags. Other examples include Canonical tags, which are used for duplicate content issues, or Open Graph tags, which are optimized for social media sharing.
So, in summary, there are several types of meta tags that are used to provide information about a web page to search engines and other services.
What are meta tags?
Meta tags are HTML elements implemented within the source codes of a web page to specify information about the document. Search engines can use these tags to interpret the content of a page and classify it into categories. Different types of meta tags can be used for this purpose, such as meta description, meta keywords, meta robots and open graph tags. The use of these tags is essential, as they must always be up-to-date and relevant.
Meta tags – small details with high relevance!
What is HTML header data?
HTML header data are crucial elements specified in the header of each HTML page. This includes meta data such as the title of the website, a description, keywords, information about the document type, and scripts and stylesheets used. Despite the lack of visual impact, they have a high value for search engines and other programs that evaluate and organize the page. An appropriate title and apt description increase the chances that the page will be found better in search engine results.
Types of Meta Tags
Of course, it very much depends on which meta tag you use. Nevertheless, we can see that thanks to the HTML programming language, many elements are the same. Therefore, we would like to introduce you to the structure of Meta Tags and highlight some important elements.
It is essential that you choose and maintain meta tags carefully to ensure that both search engines and users get the right information about the page.
With the help of meta tags, the Schema.org structured data can also be included on the page to increase the visibility in the search engines. These HTML tags, located in the header of a web page, provide information that is relevant to search engines and users.
The Title Tag refers to an important HTML meta tags category that precisely describes the title of a web page and is usually the first entry search engines pick up. It is displayed in the search results and should therefore be descriptive and relevant to the content of the page to increase the click-through rate.
The syntax for a title tag looks something like this:
It is of great importance that you use carefully selected meta tags and keep them updated to ensure that both search engines and users get the correct information about your website. By using meta tags, you can also include the Schema.org structured data on your page to improve your visibility in the search engines. These HTML tags are located in the header of your web page and provide important information for search engines and users. Especially the title tag is of great importance, as it accurately describes the title of your website and is usually the first entry search engines pick up. It will be displayed in the search results and should therefore be meaningful and relevant to the content of your page to increase the click-through rate.
Meta tags descrition
The description meta tag allows you to provide a brief summary of the content of the page that is displayed in the search results. A carefully worded description can help users find and click on the page. HTML tags such as the meta description provide a short text that paraphrases the content of a web page and is displayed in search results. Therefore, it is significant that the meta description is informative and relevant to encourage visitors to click on the page. To make this possible, the meta description should be limited to about 155 characters.
Meta tags keywords
Users can use HTML tags called meta keywords to help search engines index and classify your website’s content. For this, it is recommended to choose a list of appropriate and precise keywords or phrases that efficiently reflect the topics of your page. However, search engine giants like Google, Bing and Yahoo emphasize that the right choice of meta keywords is not as significant as the content of the website.
Meta Robots
The robots tag specifies whether search engines should crawl the page and include it in their index or not. To control this, HTML tags called meta robots are used. These represent instructions for search engine robots as to which areas of the page should be indexed and displayed. There are several meta robot tags, including “index”, “follow” and “all”, which ask search engines to index the page, follow links and do both.
Open Graph Tags
Open Graph tags (OG tags) are specially designed HTML meta tags that web pages use to provide additional details. These OG tags allow social networks to make links in feeds more engaging and informative by including information such as title, type, image, URL, and description of the page. To ensure that these OG tags are always relevant and up-to-date, they must be inserted in the HTML code of the web page. In addition, they are used to optimize the page for display on social networks, providing details such as title, description and images that are displayed when sharing the page.
Canonical tags
Canonical tags (also referred to as “rel=canonical”) are HTML meta tags that identify the original and preferred version of a page to be displayed in search engine results to avoid duplicate content issues. They make it clear which URL should be considered the “main” URL for a page, which is helpful for playing with duplicate content.
We can see a typical syntax for a Canonical tag here:
Canonical tags provide valuable assistance when pages contain similar or identical content, e.g. products in different colors and sizes. They give search engines an understanding of which pages should be indexed and displayed in the results lists to avoid them being considered duplicates.
Schema.org – Structured Data
Schema.org is an agreed initiative by Bing, Google, Yahoo and Yandex to develop a universal method for structuring data on web pages. For this, it provides some HTML markup tags (also called “microdata”) to describe semantic information on websites. With the help of this microdata, search engines can better capture the content of a page and present it in the results in a more appealing and informative way. By using Schema.org markup, you can highlight your search results in SERPs (Search Engine Result Pages), for example, in the form of rich snippets that display ratings, prices, and availability. This way you can improve the comprehensibility of your website for search engines.
Meta data
Meta data represents useful information that is stored in addition to the actual content of a file or web page. These can describe, for example, the author, the time of creation, keywords, and how they can be used. Search engines and other programs use this meta-data to better understand and organize content so that the visibility of a web page in search engine results is increased.
Our SEO specialists have already gained several years of experience and now also offer the creation and use of meta data as part of our portfolio. We will be happy to advise you on this topic and help you to use meta data correctly. Simply contact us for assistance.
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