It can be beneficial in certain cases to use keywords with low search volume. The success or failure of a homepage depends directly on the search volume of the keyword on Google. Many SEO experts are convinced that using keywords with low search volume is useful.
Here are some reasons why this can be handy:
Focused target group
If you offer a very specialized good or service where only a few keywords are relevant to your target audience, using low search volume keywords can still help you reach your target audience.
Unrivaled
If there are few competitors for certain keywords with low query frequency, you could potentially show up on the first page of search results more easily and generate more traffic.
Long-tail keywords
Longer, more detailed keywords, known as “long-tail keywords,” tend to have lower search volume, but can be very specific and promise a higher conversion rate as they are used by users further along in the buying process.
Focus keywords with higher search volume
Nevertheless, it is essential that you focus on keywords with higher search volume as they can attract more visitors. It is recommended to use a mixture of both types of keywords to reach a broad spectrum.
Google E-A-T
Google E-A-T stands for “Expertise, Authority, Trustworthiness” and refers to an important factor in the Google ranking algorithm. This factor evaluates the quality and relevance of a website and its content for a specific search query.
The ability and competence of a website, person or organization to produce and make accessible content on a particular topic is called expertise.
Authority represents the reputation and standing of a website, person or organization in relation to a particular topic. A high level of authority is taken as a sign that this person or organization is considered an expert.
The integrity and reliability of an individual or a website or organization is called trustworthiness. A high trustworthiness indicates that the source in question is considered trustworthy and reliable.
Google uses the E-A-T factors to provide their users with quality and relevant information when they search for something. Websites with a high score on these factors are given priority in search results, while those with weaker E-A-T scores may appear further down or even be removed from search results altogether.
Establishment of new brands
Establishing new brands online often requires a combined effort of different marketing strategies. Here are some tips that can help:
Identify your target audience
Get clear on who your ideal clientele is and what they are interested in so you can target marketing efforts.
Establish a strong online presence
Make sure you have a user-friendly, mobile-optimized website that represents your brand effectively.
Utilize social media
Use social networks like Facebook, Instagram and Twitter to connect with your target audience and promote your brand.
Promote influencer marketing
Consider tracking down and paying influencers in your niche to promote your brand.
Use search engine optimization (SEO)
Invest in search engine optimization to increase your visibility in search engine results and reach potential customers.
Use email marketing
Use email marketing to connect closely with your customers and keep them informed about your latest products and services.
Offer unique content and experiences
Give your brand unique content and experiences to keep your customers excited and satisfied.
These are just a few ideas on how to anchor your brand on the web. It’s essential to create a concept based on your brand and consistently work to increase your impact and reach your target audience.
New brands need to build a reputation of expertise, competence and reliability, and not pit their content against already established brands on Google page 1. Single posts and 300 visitors per month are not enough to keep up.
Relevance: Long Tail Keywords versus Short Tail Keywords
Short tail keywords are predominantly general and lack detail, while long tail keywords are more detailed and precise. Both types of keywords can be useful for search engine optimization, just in different ways each.
Short tail keywords tend to have high search volume and intense competition, which means it can be difficult to position yourself at the top of search engine results for these items. However, these keywords are very suitable for big brands with a strong presence on the web, which already have a lot of visitors on their pages.
It is possible to reach the first page of Google in a very short time with many articles that contain frequently searched terms?
Short tail keywords typically have high search volume and high competition, which means it can be more difficult to rank for these terms on the first pages of search engine results. However, if you already have a strong online presence and want to target a large audience, short tail keywords can work for you. However, it is important to note that short tail keywords are often less specific and may not accurately target your audience. A combination of short tail and long tail keywords can therefore be a better solution to cover a wide range of keywords and target a wider audience.
The SEO agency Wittibschlager has a top Google ranking for short tail search queries like “SEO expert”, “SEO agency” and “SEO Zurich”. The question is whether long tail keywords with low search volume, such as “SEO agency Zurich for small businesses” are also essential.
Long tail keywords offer a good option for smaller and newest websites as they are more specific and have lower search volume, but also lower competition. This makes it easier for you to rank on the first pages of search engine results, which leads to more traffic to your website.
The more posts you create, the more likely you are to achieve an excellent position in search results with short or single word combinations and synonyms. Although short tail keywords have a high search volume, they are inaccurate. Even a single strong searched keyword cannot guarantee success. If you manage to get to the top with long tail keywords, you can look forward to success.
On the whole, it can be said that short tail keywords generate a large number of search queries and appeal to a broader audience, but can also mean increased competition and possibly lower conversions. Because short tail keywords are more general, they can lead to poorer conversion rates, as users who arrive at your website via these keywords may not yet be ready to make a purchase decision.
Short tail keywords are often more general and can therefore reach a wider audience that is not necessarily interested in your products or services.
A single word like “car,” which has a monthly search volume of more than 20,000 registrations, can attract many visitors to your site, but they won’t find what they’re looking for. Be it “car” for something to be bought, sold, rented, repaired, cleaned, imported or insured.
Conclusion
It’s easier to succeed on Google with posts based on long tail keywords than short tail keywords that have a high search volume. Many website owners underestimate the effort it takes to rank high with frequently searched terms. Such a process requires a website with lots of copy, a strong presence on social media, and regular posting of new content to begin with.
Successful search engine optimization requires a continuous effort and a trained eye. The more high-quality posts are created, the more likely the targeted placement will be even with short search terms/single words with high search volume or even with word combinations and synonyms.
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