Local SEO – Google Business Entry

Google My Business is a powerful, free tool that helps businesses promote themselves in Google searches and local SEO. It promotes the likelihood that potential customers will find your business through contact details, opening hours, reviews and photos, thereby increasing inquiries. Our specialists will help you create your Google My Business listing to ensure maximum visibility in search queries and make it easier to be found via Google services like Maps.

Optimization of the Google Business listing of Zurich SMEs

To get a Google Business listing, you must first create a Google account and then sign in to “Google My Business”. There you can add your company and submit the appropriate data. Then you need to confirm the existence and address of your company by means of verification code by mail or telephone. After you have done this successfully, you can edit your company information and add photos.

Local SEP ZURICH

Advantages of local SEO with Google Business listing in Zurich

Zurich businesses enjoy a number of benefits that come with a Google Business listing. Such a listing allows you to be visible on Google Maps, which allows potential customers to discover your business. It also helps to increase your visibility in Google search results, customers can leave reviews and comments about your business and you can provide detailed information such as opening hours, contact details and photos. Google My Business also provides a variety of useful insights to help you understand and optimize the performance of your business.

Disadvantages of Google Business listing in Zurich

It’s free to set up a Google Business listing, but highlighting your listing or advertising can be expensive. The construction, management and maintenance of the entry require a lot of time. Focus on providing detailed company information and quality customer reviews. Positive feedback increases the visibility of your business, while negative reviews can do the opposite. It is important that you respond appropriately to negative reviews. Google has control over what information is displayed about your business and can make changes to the platform at any time.

Zurich SEO experts offer guidance on how to create your Google Business listing

There are many resources that provide you with detailed instructions and guidelines on how to set up a successful Google Business listing. These are the basic steps: create a Google account if you don’t already have one. Then visit the “Google My Business” page and click on “Register a business”. Then enter all the required information such as your company name, address and category. Confirm your identity and address by the verification code that will be sent to you by mail or phone. When the verification is complete, you can edit your entry and add images. Ensure all data is truthful and up-to-date, including hours of operation, contact information, and product and service offerings.

Is it possible to add a business via Google Maps?

You can easily add your business on Google Maps. Just go to Google Maps, click on the menu icon and select “Create Post” and “Add Business”. Then enter your company details such as the name, address and category and click “Submit”.

Google will check your post and confirm if it is available. Once basic information is confirmed, your business will be displayed on Google Maps and found by users.

Guidelines for the creation

To ensure that the information about your business is accurate and helpful to users, you must adhere to certain guidelines set by Google. Make sure your name, address, and contact details are accurate, choose the right category so your business can be easily found, and make sure the information on your listing is honest and not misleading. Do not use your listing as an advertisement, create duplicates of the same business, insult or harass other people or businesses, or use your listing for illegal activities.

Report recessions

Log in to your Google My Business account, select the relevant business and click on the “Report” icon of the review you want to denounce. Then indicate the reason for your complaint (e.g. “harassment” or “inappropriate”) and a more detailed description. Finally, confirm with “Send” to send your note. Google will then review the review and decide whether to remove it, according to their guidelines. However, it may take a while before a decision is made.

Depending on the nature of the assessment and your company’s goals, decide whether you want to respond. It is usually beneficial to respond to customer feedback, most especially negative feedback. By addressing customer feedback and responding to negative reviews, you can prove that you are making a genuine effort to resolve issues. This can promote your customers’ trust in your company. By clarifying and providing the right information, you can maintain your reputation. Your response to reviews can demonstrate your transparency and openness to your customers. However, in certain cases, such as when the review is offensive or inappropriate, or when it is obviously false, it is better to report the review and wait for a decision from Google.

Company description

To make your Google Business listing look its best, should include a comprehensive business description: Briefly and concisely convey what your business does and use keywords to better show up in Google search results. Describe your products or services and explain how they stand out from the competition. Make it clear who can use your products or services and how they meet customer needs. Give your customers an inside look at your company by explaining how it came to be, its values and goals, where its locations are, and how they can contact you. Illustrate this information still with pictures and videos. Make sure that the information is always up-to-date and correct.

Local SEO in the greater Zurich area

Learn how to use Google My Business for effective local SEO optimization: Make sure that all information such as name, address, contact details and opening hours are correct and up-to-date. Incorporate relevant keywords into the company description to help you be found in Google search results. Encourage satisfied customers to leave reviews and respond quickly to negative reviews to strengthen your reputation. Add photos and videos to give potential customers a glimpse into your business. Share posts to spread news, offers and products. Use the Insights feature of Google My Business.

Insertion of products or services

Log in to your account and edit the information. Add your products or services and make them visible with detailed descriptions and images as well as matching categories and keywords. Regularly check that your listings are up to date, accurate and appearing in search results to ensure the best possible presentation of your products or services in Google My Business.

Posts and news in Google my Business

Posts and news in Google My Business are a great way to inform potential customers about your company’s news, offers or events. An up-to-date and engaging presentation can help your posts be seen and shared by more people.

Use the WordPress plugin “Yoast

How can we take advantage of Yoast as a WordPress plugin’s features to boost the search engine optimization (SEO) of our Google My Business listing? This plugin offers a variety of useful features such as keyword highlighting, meta tag beautification and readability checking, all of which help in boosting the SEO performance of our listing. It can also make the texts and descriptions in our entry more understandable. It is important to take into account that Yoast is a plugin for WordPress that is not directly linked to Google My Business. It will help us take the SEO of our website and Google My Business listing to a new level, but it is not the only solution and there is no direct connection between Yoast and Google My Business.

References

Have you found us with the help of Google? So will your potential customers. Therefore, you should make sure that your company can be found as quickly as possible! Our SEO Agency Wittibschlager brings your website to the top of Google results!

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Google Business simply explained by the SEO expert of your SEO agency
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