Search engine ranking & pagespeed: What impact does loading speed have?
When users land on a web page with long loading times, they immediately look for another page. To save you the loss, our SEO experts at Wittibschlager Agency will help you improve your pagespeed.
The speed of your website can have a big impact on how well you rank in search engines. The faster your website loads, the better. This is one of the factors that search engines take into account when it comes to ranking. So if you want to be found quickly, you should pay attention to the speed of your website. But don’t worry – with the right SEO agency on your side, you can easily solve this problem!Pagespeed (loading speed) refers to the speed at which a website or an application loads. It is an important factor for user experience, as slow loading times can lead to frustration and cause users to leave the website or application.
- Search engine ranking & pagespeed: What impact does loading speed have?
- Search engines love fast loading times
- What exactly is pagespeed?
- Free tools for increasing the loading speed
- Google PageSpeed Insights
- Optimum loading speed
- Increase pagespeed – but how?
- Loading speed as a significant ranking factor
- Responsive Design Optimization & Pagespeed
- SEO agencies optimize the pagespeed
- Best possible positioning of our customers
- Opening hours of the SEO Agency Wittibschlager
- Some information about Zurich
Search engines love fast loading times
Fast loading times are crucial for user satisfaction and their likelihood to return. On the other hand, too slow a loading speed often leads to users leaving the site before it has fully loaded (high bounce rate). Search engines also rate websites based on their loading speed – a slow site is rated negatively here. Fast-loading sites also have a positive effect on conversion rates, as users can respond more quickly to CTAs. For mobile users, it is even more important that a website loads quickly, as mobile users often have a slower internet connection.
What exactly is pagespeed?
This is the measured amount of time it takes for a website to fully load. Of course, the rule here is: The faster the page is displayed for the reader, the better it is. Perfectly optimized pages can have a maximum loading time of less than two seconds here. If the pagespeed is significantly higher, this will have a negative effect – for example, the user will close the page immediately and never visit this website again.
The loading speed of your website or web server can be measurably improved once the root cause(s) are identified. This usually requires a little more understanding and knowledge. Too many or too large images, running scripts in the background, numerous plugins, banners and other advertising applications are common causes of high pagespeed. Also, the hosting server is used by many users at the same time (for example, one of the low-cost providers), often contributes to increased loading times.
Free tools for increasing the loading speed
There are several free tools on the web that you can use to measure your pagespeed at any time. In many cases, you will also receive suggestions for improvements that can increase the speed of the page. Especially the suggestions for improvement help to find the cause and also to fix it.
If you improve the use of your website, it will also improve the user experience. When a searcher looks for something in a search engine, he often gets many results that match his search. But often fast loading websites have more visitors because other people don’t want to waste their time with slow loading pages and prefer to click on the next result. Also, images and ads often pay less attention because they only appear once the text is fully loaded.
Google PageSpeed Insights
Google PageSpeed Insights is a useful tool to test Core Web Vitals in preparation for the upcoming Google Page Experience Update. The update will change the ranking behavior and put more emphasis on factors like loading speed. Below, we’ll show you how to use Google PageSpeed Insights to find optimization opportunities for your website.
The loading time of your page is crucial for a good ranking. If the page loads too slowly, it will drop in ranking. However, it is not so easy to determine what really counts as “fast” and what counts as “slow”. Moreover, when the page is called, there is not only one loading process, but usually several. A distinction must be made between how quickly texts, images, internal search functions and other elements load. What is important here is usability, even if some elements are not yet fully loaded, others are.
Optimum loading speed
Most Internet users want a website to be instantly readable and not take a long time to build. If they have to wait, they get restless and leave the site quickly. Many users simply do not have time. Studies have shown that with a loading time of more than three seconds, one third of the visitors already disappear. If it takes another five seconds, two thirds are gone. Google recommends a maximum 1.5 second load time for an optimized page.
A company must not take the risk, because with a slow loading time, up to two thirds of potential visitors can already be lost. It is important that the user has a positive experience after visiting the site and visits it again. Not only for the users, but also for the ranking in search engines, slow pages are rated worse than fast ones.
Increase pagespeed – but how?
In order to achieve an improvement in pagespeed, a thorough analysis is first required. This can be done directly through the Google tool or using one of the many tools available on the web. If the result is unsatisfactory, it is advisable to correct the problems step by step. This includes in particular the reduction of images in number and size, the removal of unnecessary javascripts and the optimization of the CSS code. Changing the server can also bring about a quick and significant improvement in pagespeed.
To improve pagespeed, you should also optimize your website’s code. This includes removing unnecessary whitespace, merging CSS and JavaScript files, and avoiding inline CSS and JavaScript. A clean and efficient code structure can significantly reduce the loading time of your website.
Caching technologies
By using caching technologies, repeated requests to the server can be avoided. This will significantly reduce the loading time of your website.
Compression of files like CSS, JavaScript and HTML
By compressing files such as CSS, JavaScript and HTML, you can reduce the file size and thus improve the loading time of your website.
Use of a CDN
By using a CDN, you can reduce the loading time of your website worldwide, as the content of your website is distributed on different servers around the world.
Overall, there are many ways to improve the pagespeed of your website. A combination of the above measures can lead to a significant improvement in the loading time of your website.
Loading speed as a significant ranking factor
It is common knowledge that loading speed is a significant ranking factor. Furthermore, the bounce rate is also important, as it reveals how many people have left the website after only a few seconds. The higher the number, the more users left the site without really noticing anything. So if someone spends only a short time on the website, it seems that he did not find the content stored there satisfactory, which in turn is bad for the ranking in Google. Since high loading times necessarily lead to an increase in bounce rates, poor pagespeed also always has It is common knowledge that loading speed is a significant ranking factor. Furthermore, the bounce rate is also important, as it reveals how many people have left the website after only a few seconds. The higher the number, the more users left the site without really noticing anything. So if someone spends only a short time on the website, it seems that he did not find the content stored there satisfactory, which in turn is bad for the ranking in Google. Since high load times necessarily lead to an increase in bounce rates, poor pagespeed also always has an impact on the ranking factor of this category.Impacts on the ranking factor of this category.
Responsive Design Optimization & Pagespeed
Responsive design optimization is an important factor for pagespeed, as more and more users access websites on the go via smartphones or tablets, where the connection is usually much slower than at home. Therefore, you should optimize the pagespeed not only for desktop users, but also for mobile users, so that the site is mobile-friendly for mobile devices. According to Google, loading times of mobile websites will also be taken into account more strongly for ranking calculations in the future. Their official statement is that fast pages do not rise higher in ranking, but slow loading pages are actually disadvantaged in ranking.
SEO agencies optimize the pagespeed
In the field of search engine optimization, successful ranking is of paramount importance. As an SEO agency, we use a variety of indicators to determine the potential. In addition to the analysis of keywords, optimizations of the pagespeed also provide valuable insights. Targeted improvement leads to increased user-friendliness. But not only the users benefit from a fast pagespeed. Since the loading time of a website influences the ranking, optimal optimization is indispensable. Search engine optimization facilitates the generation of visitors, as a higher ranking can influence the user. Many users fall back on the first three results in a search query, while other results receive little or no attention.
SEO experts emphasize the importance and significance of fast loading times again and again. It is obvious that it is a criterion for search engine optimization. The only question is: How does the load time affect the optimization? What factors determine whether a page counts as fast or slow? And at what point can an advantage over the competition be expected? In this article, we explore these questions with reference to official data from Google and authentic data on the web.
As an SEO agency, we are always ready to help our clients with search engine optimization. We see ourselves as a reliable partner who supports you with competence and commitment. Of course, we take into account your individual wishes and ideas in order to meet your interests.
Best possible positioning of our customers
As SEO Agency Wittibschlager, we deal intensively with the challenge of positioning our customers in the best possible way on a daily basis. In doing so, we draw on proven experience, tools and methods. We are aware that there is no perfect solution, however, some aspects can be understood with common sense. Ultimately, it’s about how Google evaluates certain characteristics such as page speed, relevance and content in order to weight and rank them in the search engine. We are aware that a product loses its relevance if it is no longer listed prominently.
So Google has a vested interest in playing out the best results for a search query, regardless of all sorts of theories. Many SEO experts tend to focus on technical aspects, hoping to gain an advantage over others. In reality, we are only as successful as the products, services or the thing itself makes us.
Therefore, we should discuss how to optimize the quality of your product or service so that it becomes even more attractive to your target audience and this is achieved through search engine optimization.
Opening hours
Opening hours of the SEO Agency Wittibschlager
| Monday | 9:00 AM - 5:00 PM |
| Tuesday | 9:00 AM - 5:00 PM |
| Wednesday | 9:00 AM - 5:00 PM |
| Thursday | 9:00 AM - 5:00 PM |
| Friday | 9:00 AM - 5:00 PM |
| Saturday | 9:00 AM - 5:00 PM |
| Sunday | 9:00 AM - 5:00 PM |
Some information about Zurich
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